Thursday, October 31, 2019

Role of Gertrude in Hamlet's tragedy Essay Example | Topics and Well Written Essays - 1000 words

Role of Gertrude in Hamlet's tragedy - Essay Example He eventually takes it up as a mission to reveal it to the public in different ways like conducting a play (within Hamlet) for the audience, in the hope that those with insight would see the truth for themselves. He cannot repeat the same act of killing because he has a soft heart. This makes him even madder. He attempts to kill Claudius but gets into an argument with himself. Throughout the play he fights with himself, questioning his existence, wondering if he is his father’s son or his uncle’s. He wonders if his mother is really mourning her husband’s death or is she faking it. He doubts his own emotions towards Ophelia and shares all his grieves with his only friend Horatio. Obsessed by his madness he attempts to confront his mother, Gertrude. In that scene he accidentally kills Polonius, an act that adds to his insanity. We confront another death in the play and our eyes seek for a person to step forward and claim the cause of tragedy. It is Gertrude who see ms to have more weight than the rest of the major characters and this paper will explore her role in the play. Queen Gertrude, Hamlet’s mother appears in ten of the play’s twenty scenes, but speaks lesser than Ophelia, Hamlet’s lover. She is considered to be an innocent character in the play. She is said to be completely unaware of the murder of her first husband. Her very first appearance in Hamlet takes place in Act I Scene ii, with King Claudius who lets the audience know that he has married his brother’s widow. Her silence gives way to the lunacy Hamlet experiences. She also finds fault in her son to be still grieving on his father’s death. Gertrude’s politeness and innocence is the very sting that complicates matters. Hamlet is expecting more than this. He is expecting his mother to wail and resist the changing state of affairs. When he lashes out at her in response to her inquiry, she becomes concerned about his condition and speaks as if confessing her sins: O Hamlet, speak no more: Thou turn’st my very eyes into my soul, And there I see such black and grained spots As will not leave their tinct (III.iv) And again: O speak to me no more; these words like daggar enter my ears; No more, sweet Hamlet! Hamlet’s words are like a dagger entering her ears but as the ghost appears and she does not see it, she calls him mad. The situation could not be any better. We can see her at another instance, high spirited, hoping that her efforts to heal Hamlet, with the rest are going to work out. She is the antithesis of her son. She sees her penitence as a result of her son’s harsh words and not as a consequence of her own actions. She is too weak to make a decision of her own and relies on others to give instructions. It seems wise to ask â€Å"What shall I do† in response to Hamlet’s accusations. She remains submissive or at least she pretends she is when Hamlet sarcastically bids her to kee p the King away from her bed and do not consider her son as mad. Not this, by no means that I bid you do: Let the bloat King†¦ Make you to ravel all this matter out, That I am essentially not in madness, But mad in craft. ‘Twere good you let him know, For who that’s but a queen, fair, sober, wise, Would from a paddock, from a bat, a gib, Such dear

Tuesday, October 29, 2019

Non-Marital Breakups Coursework Example | Topics and Well Written Essays - 1750 words

Non-Marital Breakups - Coursework Example The person’s oral or written narratives explaining their experiences or actions describing characters and events and inferring the meaning and motives in the course of retelling and reviewing the love stories.   Social creatures are faced with two risks, rejection and betrayal when pursuing intimacy. Rejection can occur when the hope-for relationship never develops, cut short, or fails when the other expresses dissatisfaction. Betrayal is insidious, a threat that emerges only if intimacy succeeds-for a time. The other, having the advantage of special information, having gained our trust, turns around and turns on us, revealing our vulnerabilities, badmouthing us, teasing us. Why then do we will hand that very risky unknown our phone number? Why do we have to take heartbreaker one more time?   This involves a mental search for explanations, driven to some extents, â€Å"If only† and regrets. For the leaver and the leave, the end of a relationship is traumatic and triggers a self-protective review of reasons and signs which could prevent future losses.   There are two types of loneliness, emotional loneliness, and social loneliness. The emotional loneliness refers to the isolation, focused on missing one’s intimate partner and losing the unique comforts of that relationship. Social loneliness is disorientation and excommunication one feels when one has lost one’s place and marital status.   After a breakup, the visibility and social activity of one’s ex-exaggerate the individual’s plight. If you have been left, the presence of your ex in your social network suggests that you are easily rejectable. If you are the one who left, your ex may offer testimony to all who would listen to your guilt and betrayal.   

Sunday, October 27, 2019

The Scope Of Marketing Communication Marketing Essay

The Scope Of Marketing Communication Marketing Essay Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first segment gives brief detail about the structure, role and functions of different advertising parties (advertiser, client, ad agency etc) in the communication industry. After the identification of parties involved in communication industry, I had discussed the relationship between different parties of communication industry. In the second section, different current trends have been discussed. I have also discussed in detail about the current trends in Pakistani market and also used different ad images with examples. I have identified the impact of current trends Micro marketing and sales promotion on advertising industry and parties of advertising industry. In the third section, traditional response hierarchy models (AIDA, hierarchy of effects model, innovation adoption model and information processing model) have been discussed. Then I have selected two ads, one of Ufone and the other of Mobilink Jazz for evaluation considering the response hierarchy models and also confirm the response hierarchy models of these ads. In the last and final section, I have evaluated the ads and made an effective judgment on the selected ads that weather they are developed to satisfy the hierarchy models or not. P1: Explain the structure, role and relationship between parties in communication industry COMMUNICATION Communication is defined as Two-way process of attainment mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning ( sense). (communication, 2009-2010) (Communication process, 2010) BUSINESS COMMUNICATION Communication is the lifeblood of an organization (business). Business communication is any communication used to endorse a product, organization or service with the objective of making sale. In business communication, message is transferred through various channels of communication as well as internet, print (publications), television, radio, outdoor and word of mouth. In business, communication is considered center among business, interpersonal skills and manners. PARTIES INVOVLED IN COMMUNICATION INDUSTRY There are different parties involved in communication channels through which adverting takes place. These are Advertisers Advertising agency Media Clients ROLE FUNCTIONS OF DIFFERENT PARTIES Advertisers The role of advertiser is to focus on gratifying the general consumers by addressing their requirements through goods and services. As for the communication role, this refers to the mass communication purpose that advertising is capable to fulfill. It is a stunning means to inform the clients (customers) and communicate to them about the goods and services they wish to buy. Normally an advertisers objectives behind creating an advertisement are to generate sales. (advertiser, 1999) Also it helps the consumers to assess the value and benefits of the products. Advertising agency An ad agency or Advertising Agency is a service provider that works for clients to create an effectual and goal oriented advertising campaign meant at representing the organization positively in the eyes of its target customers. Companies hire advertising agencies to connect with their end customers. An advertising agency starts by getting well familiar with the clients goals, products target audience. This information proves beneficial in planning and making an effective advertising campaign. Once an advertising agency knows its clients needs, the course action of brainstorming and planning begins. This includes creating interesting attractive jingles, slogans and attention clutching body copy for advertisements. (Sinha, 2005 2011) Media Media plays a very significant role in advertising. There are different types of media for example press, outdoor advertisements, television, posters, radio, cinema, internet and mobile advertising. It helps the businesses to develop the market equity. It builds the positioning of the company and eases the image of the company which it wants to generate in the minds of the customers. It also helps to send the message to large audience. Different kinds of medias present the different forms and concepts of advertising. Moreover, different varieties of media also improve the affordability of the companies and different advertising podiums (platforms) can be used by the companies to spread the me (Wazzan)ssage. Clients Clients use advertising agencies, helps them to spread a message about their product and spread knowledge through television, print media etc. There are definite roles and responsibilities of a client that the agency can do their jobs as proficiently as possible and help the clients to make their business more successful. The role of a client is to explain his product or company message clearly; it allows advertising agency to understand better about the product and company which allows them to package and market it properly. The client should tolerantly listen to each idea of advertising agency as it is presented and decide that which campaign will draw the most concentration to the product. The clients responsibility is to make the advertising agency come up with the best probable ideas for product or company. (Clients roles and responsibilities in advertising industry , 2010) RELATIONSHIP BETWEEN THE DIFFERENT PARTIES OF ADVERTISING INDUSTRY Advertising agencies had worked for the endorsement of product by making advertisement campaigns. The first job of advertising agency is to well-develop a brief consideration of companys product, its potential, position in the market place and its target market. This helps advertisers to turn out effectual advertising campaigns to best publicize the product. They vigilantly study products and then guide company about the marketing strategy, which paper the ad supposed to be placed, how several times it should run etc. Keeping the clients objectives in mind, the advertising agency able to build advertising campaigns, like slogans, jingles, etc. The campaign is built with the mean to push the sales of the companys products, attract new customers belt while retaining the old ones, repeat the brand image, market the product and make brand awareness if the brand has been just forayed into the market. After the campaign is prepared, the advertiser looks for media medium to popularize / publicize the product. The campaign may be publicized in a range of media agencies like, television, print, radio, depending on the clients budget. For companys advertising needs, advertising agency chooses newspaper as the best mode of advertisement. Through its keen page, which appears as a colored addition in four to eight (depending on companys budget) leading newspapers and magazines, it reaches its clients services to a huge readership of approximately 5 million viewers. Advertising agency also helps in choosing the right newspaper to help company to market their product so that it reaches utmost viewers in the most effective way and in the end its the duty of the supplier to allocate the product where the company wants. Thats how; the parties in advertising agencies perform their roles to communicate the companys message to the end customer. P2: Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact CURRENT TRENDS IN ADVERTISING Current trends are a general direction in which something tends to move. For a long period now, advertising have been used as a strategic tool to endorse product awareness and build up brand preference, thereby increasing sales, as well as to promote customer loyalty by building customer relationships. The current trends in advertising are smart phones, internet (websites, banner ads, pop-ups or pop-behinds which stays an ad behind your windows, email promotions, sponsored links (like Google ads, community media such as you tube and my space.), social networks, TV, games, radio and print media. Micro marketing Micromarketing is designing, forming and manufacturing products, marketing and advertising campaigns for the benefit of very precise geographic, demographic, or psychographic segments of the consumer market. A marketing strategy, in which advertising efforts are, centered a small set of highly-targeted customers. Micromarketing requires a company to barely define a particular audience by  a particular characteristic, job title and modify campaigns for that particular segment. Now a days marketing is done on internet, smart phones and TV. If a new local company wants to launch its product and cant afford the expense of e-ads. So they can use print media which is effective and of low cost for advertising their product. Brand proliferation Brand proliferation is defined as when one company introduce new brands in the same product lines and hence try to cover each and every market segment for that product line. (Wazzan) For example: Huggies, a firm, owned by Kimberley-Clark. Huggies is well known for manufacturing disposable diapers, and has different product lines such as Little Swimmers and Pull-Ups. 7up also comes up with diet and lemon flavor. Sales promotion Sales promotions are short-period incentives to encourage the sale of a product or service. Sales promotion includes a number of communications activities that attempt to give added value or incentives to customers, wholesalers, retailers, or other organizational customers to encourage immediate sales. These efforts can effort to stimulate product interest, test or purchase. Examples of devices used in sales promotion include samples, premiums, coupons, point-of-purchase displays, rebates, contests and sweepstakes. (Sales promotion, 2000 2011) Sales promotion strategies There are three types of sales promotion strategies. 1) Push A push strategy engages convincing trade intermediary channel members to push the product through the distribution channels to the final consumer via promotions and personal selling efforts. Trade-promotion goals are to persuade retailers or wholesalers to carry a brand, promote a brand in advertising, give a brand shelf space, and/or push a brand to final consumers. Typical strategies employed in push strategy are: allowances, free trials, contests, specialty advertising items, buy-back guarantees, displays, discounts and premiums. 2) Pull Pull strategy efforts to get customers to pull the product from the manufacturer through the marketing channel. Consumer-promotion objectives are to attract consumers to try a new product, attract customers away from competitors products, hold reward loyal customers, get consumers to load up on a mature product and build customer relationships. Typical tactics employed in pull strategy are samples, cash refunds and premiums, coupons, advertising specialties, rebates, loyalty programs, contests, games, sweepstakes, and point-of-purchase (POP) displays. 3) Combination of the two Car dealers often offer a good example of a combination strategy. If you give attention to car dealers advertising, you will frequently hear them speak of dealer incentives and cash-back-offers. CURRENT TRENDS IN PAKISTANI MARKET Advertisement is one of the most significant tools for bringing awareness in people about products. In Pakistani market, we have generally seen two types of advertising trends of micro marketing and sales promotion. Especially sales promotion trend is normally more in from the last 2 to 3 years. Its because of the economic condition of the people, thats why the companies try to attract people more on sales promotion. Price promotion Sales promotion stands on a price discount offer. Its a promotion of a product by momentarily reducing its price. The price decline may be at, or below, cost, but it will have to be important enough, relative to challenging products, to persuade customers to purchase the product. In Pakistan, in 2010 Service Shoes offers discounts (discount ki barsaat up to 50% off) all over the country to attract more more customers in order to gain market share, customers and increase their sales. Gift with purchases This strategy to buy a service (product) by using trade loaders or a gift with purchase dates back to the very sunrise of marketing itself. Its a idea that still working today. Many companies and retail shops used this strategy to attract customers towards their products. IN Pakistan, ZONG is using gift with purchase technique to attract customers towards their product. By this technique they are going to increase their sales and gain market share. Coupons Coupon is just like a legal paper which can be exchanged for some sort of discount or special offer when buying a product. Coupons technique can be used by organizations to attract prize conscious by convincing them to purchase more by giving away a small prize discount. In Pakistan, K n is offering membership cards to customers on purchasing of more than Rs. 3000 and gives them discount on 10 to 20% discount. Samples Sampling is the practice of offering little quantity of product free of cost or at a very low price so that customers can experience their service or product at first hand. In Pakistan, this technique is basically practiced by pharmaceutical companies. IMPACT OF CURRENT TRENDS ON ADVERTISING Impact of Micro marketing The impact of micro marketing on advertising industry is that it effects user-initiated like product awareness, purchase intent, consideration and consequent consumer on online behavior. The impact of micro marketing on advertising industry is that to rightly target a very specific segment and it increased the media population year by year (newspaper, TV, internet, billboards and sites visitors etc). New medium is brought up in advertising due to which the micro marketing impact, old one is getting decreased day by day like internet marketing, online marketing etc. Due to current impact, many companies launched their product sites or company sites for customers awareness with some innovation and creation, which makes difficulties for the advertising industries. Impact of sales promotion Increasing Competition The first impact of sales promotion on advertising companies is that it increases the competition in the market. Due to raise in competition, this makes difficult for the advertising agencies to compete. Therefore, they are choosing more innovative techniques. Customers Have Become More Price Sensitive Sales promotion increased price sensitivity as the result of inflation. Due to economic recession consumers and dealers become more perceptive towards prices because they want value for their money. So its become difficult for the advertising agencies to set price of the product. Advertising Has Become More Expensive Less Effective The advertising media have turn out to be pretty expensive. Audio-visual medium may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time which is considered as the most effective for short-duration ads. In many cases, consumers have reached a point of monotony due to unnecessary advertising on TV. Sales promotion is a more gainful promotion method to generate sales results for small companies which cannot compete with big companies. Sales Promotions Maximize Profits Sales promotion maximizes profit for companies, sales promotion department and advertising agencies as well. Sales promotion allows a finest brand to compete with a lower level brand amongst price sensitive consumers. P3: Use any two response hierarchy models on the two ads selected by the students HIERARCHY RESPONSE MODELS THE AIDA MODEL AIDA model was offered by Elmo Lewis to explain how personal selling works. It shows a set of stair-step phases which describe the process (procedure) of leading a potential customer to buy. The phases are attention, interest, desire, and action, form a linear hierarchy. It reveals that customers must be aware of a products existence. Be attracted enough to give attention to the products features/benefits. Have a desire to advantage from the products offerings. Action, the fourth stage, would come as a natural result of movement through the first three phases. Although this idea was elementary, it led to the later rising field of customer behavior research. HIERARCHY EFFECT MODEL Among advertising theory, the hierarchy-of-effects model is prime. Hierarchy can be briefly explained with the assist of a pyramid. First the lower level objectives such as awareness, knowledge are achieved. Succeeding objectives may hub on moving prospects to higher levels in the pyramid to draw out desired behavioral responses such as associating feelings with the brand, trial or regular use etc. It is easier to achieve ad objectives positioned at the base of the pyramid than the ones towards the peak. The % of potential customers will decline as they move up the pyramid towards more action leaning objectives, such as regular brand use. INNOVATION ADOPTION MODEL This model has significance to new product openings and mainly useful for adoption of non-commercial services. The phases of assessment and trail before adoption are considered important in the design of advertising program. The result in favor of making an evaluation is probably to be influenced by information accessible from various sources including advertising. Evaluation comprises a major step towards the adoption of the product or service. INFORMATION PROCESSING MODEL The procedure by which we create that skill selection is through the information processing system. This system is also known as the DCR process. We detect information, evaluate it with previous experiences and then react. Wellfords model proposes that we get in information through our senses and for the time being store all of these inputs previous to sorting them out. The inputs that are seen as related to the decision are then stored in the quick-fix memory. A decision is made by evaluating the information in the short-term memory with preceding experiences stored in the long-term memory. With position to the long term memory for the necessary action the decision is carried out. The action and the results are stored for future reference. The two ads are taken for the analysis of customer response hierarchy. These are Ufone Internet ad Now the four steps of AIDA model will be applied on this ad. Attention: In this ad, Ufone is trying to attract people attention about their new internet packages. In this ad to get customers attention, Ufone is showing a girl having mobile in her hand which is happy to use internet service. Interest: In this ad, a fast moving bike and a little blur waves shows about the fast speed of internet to gets peoples interest. Ufone is also showing social networks page (face book), yahoo, gmail and youtuube etc. Desire: In this ad, by showing fast moving bike, yahoo, skype and face book, shows the speed of internet which is directly the desire of people to use fast net in order to be connected with friends. Action: The given extra information about different internet packages encourages customers to take action. Mobilink Jazz ad Now the six steps of Hierarchy of effect will be applied on this Ad. Awareness: In this Ad, Mobilink has used model, the hero of Asian games and SAF game gold medalist Naseem hammed for their campaign. Actually in Pakistan, most people are not familiar with Naseem hammed. But Mobilink has used to Naseem hammed because people in Pakistan loves their national heroes and they follow them. Secondly in Pakistan, women are in majority so this factor is also making good awareness. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. In this step, Mobilink has provided little information about their services but there is not so much information about the model. The information is limited which will produce sometimes difficulty for customers. The message is that great people of Pakistan use Mobilink. Liking: As in this Ad, information is added which results in liking because in Pakistan, people follows their heroes. So this Ad is creating liking. Preference: As Mobilink is market leader, so they are preferred mostly because of good signal quality. As Naseem hammed is hero for most of young womens, so she is followed. So the product of Mobilink is preferred over other companies. Convince and purchase: When customers are convinced by the services, then they buy the services. M1: Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. Analysis of Ufone ad: In Pakistan, currently there are many cellular companies working, for example Telenor, Mobilink, Zong and Warid. There is a tough competition between these companies; are trying to gain market share by lowering the charges and offers best services (packages) to their customers. In this ad, Ufone is informing customers about new packages and fast working internet services to makes people interest desire people with low rates and unlimited downloading. In this ad, Ufone is showing their existence in the market by giving good services to customers and offer best packages. The ad is overall good to attract people. They make their customers aware, informed them about their services and created interest. In this ad, they did not highlight the main package offer of their service. In my opinion, Ufone have to highlight the price and package on the top of ad, which can more attract customers towards their service and make it desire. They also did not highlight this sentence (ye slow motion ka nahià ¢Ã¢â€š ¬Ã‚ ¦.. balky fast action ka zamana hai), by doing this they can attract more customers because majority internet users is youth which is the target market of all the cellular companies. Analysis of Mobilink Jazz ad In this ad, Mobilink used Naseem Hameed, who is the champion of Asian games and SAF game gold medalist as a model to show their market existence and attracts people towards their services. Approximately, they had covered all the six steps of hierarchy of effect model. It is an innovation and creativeness in the ad by bringing up the female hero which makes people awareness, liking, knowledge, preference and convince them to purchase. By this ad, they are taking competitive advantage over the other companies. The ad is overall good to attract people and to gain market share but I think some more Improvement can be done in this ad. The information about the model champion should be there and they should have to highlight that statement Himmat aur yaqeen ki sachi kahanià ¢Ã¢â€š ¬Ã‚ ¦.. khwab se tabeer tak and the timings of the show should be prominent(large font). BIBILIOGRAPHY advertiser. (1999, 11 19). Retrieved 4 18, 2011, from suite101: http://www.suite101.com/article.cfm/advertising/28925 Clients roles and responsibilities in advertising industry . (2010, 5 17). Retrieved 4 19, 2011, from ehow: http://www.ehow.com/list_6524998_client-roles-responsibilities-advertising-agency.html communication. (2009-2010). Retrieved 4 21, 2011, from people communicating: http://www.people-communicating.com/what-is-communication.html Communication process. (2010, 11 1). Retrieved 4 21, 2011, from Success for career: http://exampapers123.blogspot.com/2010/11/communication-process-verbal-and-non.html Sales promotion. (2000 2011). Retrieved 4 20, 2011, from marketing teacher : http://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html Sinha, A. (2005 2011). Role of advertising agencies. Retrieved 4 18, 2011, from contentwriter.in: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm Wazzan, N. S. (n.d.). Brand cannibalization, Brand proliferation Brand Rejuv . Retrieved 4 19, 2011, from Citesales: http://www.citesales.com/712-brand-cannibalization-brand-proliferation-brand-rejuv.html

Friday, October 25, 2019

Man Against God in Nathaniel Hawthornes Rappaccinis Daughter Essay

Man Against God in Nathaniel Hawthorne's Rappaccini's Daughter In the introduction of the story, Nathaniel Hawthorne describes himself as a writer trapped between two worlds.   His alias, Aubepine, presents abstract concepts that would challenge the simple mind, but compensates for this by designing a dual meaning.   His works contain the literal meaning, and the implicated meaning.   Often, he would have to sacrifice his initial concept by injecting humor or other banal dimensions to the story in order to satisfy the lesser audience.   In this story, a young man from Southern Italy becomes implicated in a scientist's bizarre practice.   Rappaccini sacrifices his daughter's life in the name of science.   His means would resemble black magic in a different timeframe, which trespass the boundaries that man is ideally confined to.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Beatrice is the unfortunate and unwilling subject of her father's experiment.   The daughter's name is an allusion to Dante's guide in Heaven, and his wife in real life.   In the prelapsarian part of this story, the woman grows to know Giovanni ...

Thursday, October 24, 2019

Domestic Effects of the Vietnam War

The Vietnam War was a controversial war that caused much anger and resentment in the United States. The war began in 1959 as a result of the United States attempting to stop communism from spreading throughout Vietnam and to the rest of the world (Vietnam War). Communism had taken effect in parts of Vietnam, and the United States feared that allowing Vietnam to become a communist nation would create a Domino Effect, resulting in every nation becoming communist. So in order to stop communism, President Johnson sent in troops to North Vietnam in March of 1965 (Vietnam War).But what Johnson failed to anticipate was the antiwar and peace movements that this would create back home in the US. Johnson's failure to inform US citizens about their commitment in Vietnam led to the growth of the â€Å"largest and most effective antiwar movement in American history. † (The Vietnam War and Civil Rights Movement). Peace rallies, speeches, marches, teach-ins, creation of civil rights organiza tions, and rebellion all took place in the US as a result of the growing violence in Vietnam, as well as the US government’s lack of communication to the public about the realities of the war.Although the Civil Rights Movement began long before the Vietnam War in 1948 when Truman signed Executive Order 9981 (Civil Rights Timeline), the Vietnam War caused the movement to grow immensely, and it spread across the nation. The Civil Rights Movement of the 1960s was made up of and effected many different people groups including women, African Americans, and American youth. These social groups played roles in the movement that would forever change United States history. They all shared a common vision of ending the war in Vietnam and establishing peace between nations.Beginning in 1966, through mass demonstrations, petitions, teach-ins, electoral politics, and civil disobedience, millions of Americans challenged the government in hopes of establishing peace. The peace movement was m ostly influenced by young people, African Americans, and women. The movement gained national reputation in 1965, and peaked in 1968 staying strong until the end of the war (RIP: America’s Anti-War Movement). Conflicts of politics, race, and culture caused a large division in the US between the government and society.The injustice and violence of the Vietnam War caused much resentment, distrust, and anger in American citizens which led to various protests and the Civil Rights Movement. Women played a significant role in the antiwar movement. Many women joined antiwar organizations because they â€Å"disliked the romanticism of the violence of both the war and the antiwar movement that was common amongst male war protestors† (Rosen). The antiwar protests and differing organizations that were against the war in Vietnam inspired many women to voice their opinions about equal rights for women.They thought themselves to be treated as the lesser in comparison to men. They did not feel that society took them seriously as a strong or important part of humanity, and that people doubted women’s abilities in comparison to men’s. Women’s Rights organizations emerged across the nation, all with the hopes of establishing equal rights among all sexes. Helga Alice Herz, is a prime example of a Woman Activist in the US in the 1960s. She was a founding member of Women's Strike for Peace (WSP) in Detroit, and member of the Women's International League for Peace and Freedom (WILPF).Herz set herself on fire on a Detroit street corner in order to bring people’s attention to fight for equal rights (Antiwar Activism and Emerging Feminism in the Late 1960s). She left a letter upon her death saying that humanity needs to â€Å"decide if this world shall be a good place to live for all human beings or if it should blow itself up into oblivion. † (Swerdlow 130). Herz is an example of a radical feminist. Radical feminists were mostly made up of younger women who organized in smaller groups. They used more extreme and controversial tactics than the liberal feminists who were on the opposite side of the spectrum.Many advocated socialism. On the other hand, liberal feminists, tried to achieve equality for women by working mainly within traditional and political tactics (Woman’s Rights and Feminism, 1946-Present). Female activists connected the war with patriarchy, sexual violence, racism, capitalism, and imperialism, and they thought that the enormous amounts of money being spent overseas would be better spent on social problems at home like gender equality, racism, and poverty (Woman’s Rights and Feminism, 1946-Present).Sexism and gender injustice within the civil rights and antiwar movements inspired many women to form antiwar organizations as well as organizations where they could discuss the unfairness of sexism in everyday life. The founding groups for the Women’s Liberation Movement were many: T he National Organization for Women (NOW), formed in 1966 worked through legal means to overturn discriminatory laws (Women’s Liberation Movement).Another Mother for Peace (AMP), founded in 1967, was formed to oppose the Vietnam War and the women’s goals were â€Å"to educate women to take an active role in eliminating war as a means of solving disputes between nations, people and ideologies. † (Another Mother for Peace). Another large and effective female activist group was Women Strike for Peace, or WSP. This was an organization founded in 1961, and its members worked to ban nuclear testing and end the Vietnam War.They held many demonstrations, and also picketed the White House, the United Nations headquarters in New York City, and the Pentagon to make their opposition to nuclear weapons and war widely known to the public. Women activist groups helped to accomplish many feats surrounding gender equality in the 19th century. One of the biggest accomplishments wa s the passing of the Equal Rights Amendment (ERA), which was written in 1923 and stated that â€Å"Equality of rights under the law shall not be denied or abridged by the United States or by any state on account of sex.† (Equal Rights Amendment, Sec. 1)As a result of the amendment, women could have a say in their government without being condemned, leave their homes to go out without feeling guilty about leaving their children alone, and they were closer to equality in the workplace, as they could now earn wages like men. Women also fought for and achieved the right to have an abortion, and another large accomplishment was in 1960 when the Food and Drug Administration approved birth control pills (The Women’s Liberation Movement of the 1960s).In conclusion, women did not play a major role in opposing the war, but the antiwar movement did inspire many women to fight for equal gender treatment, therefore accomplishing many goals for women everywhere. Another one of the l argest contributors to the Civil Rights Movement in the 1960s was African Americans, as they played a major role in protesting the draft as well as fought for equal rights among all races. African Americans were discriminated against in many areas of life. The draft caused many of the protests after 1965; no war since the Civil War produced so much opposition to the draft (The Domestic Course of the War).It called for mostly citizens of lower and middle class. This gave blacks an unfair disadvantage because they made up a lot of the lower class. It also resulted in more black soldiers drafted into the Vietnam War than in any other war in history. Black soldiers fought for Vietnam to gain their freedom, even though they did not have complete freedom themselves. They thought that by helping America win the war, the government would reward them with their own rights and freedoms when they returned home. Because of this, African Americans served and died in Vietnam in disproportionate n umbers.By the end of the war, they accounted for 12 percent of the combat deaths, a number that was close to their actual percentage in the population (The Domestic Course of the War). The war did not prove to be ending anytime soon. Escalating violence in Vietnam as well as social injustice of the draft resulted in the forming of protest groups like the Congress of Racial Equality (CORE), among others. Blacks organized demonstrations, sit-ins, and boycotts to fight for their rights in society. One very prominent and influential march took place in Washington DC in 1963 where around 200,000 black and white Civil Rights activists participated.This represented one of the most powerful protests in American history. It ended in front of the Lincoln Memorial where Martin Luther King Junior made a famous speech that called for African Americans to be equally included in the American dream. King was one of the most influential leaders in the fight for equal rights in the black community. K ing focused on the Vietnam War and one day, as he pushed a plate of food away he told advisors, â€Å"Nothing will ever taste any good for me until I do everything I can to end that war,† (King) He believed in nonviolent protesting in order to achieve equal rights and end poverty.Some of the most influential black protest groups were Black Women Enraged, National Black Antiwar Antidraft Union, National Black Counselors, and the Black Panthers. The Black Panther Party was an extremely influential socialist organization made up of radicals that were strongly against U. S. involvement in Vietnam. They went against the teachings and beliefs of Martin Luther King Jr. , a popular black leader in the movement, by using violence and extreme measures to get what they wanted: equal rights. Malcolm X was a leader in the Black Panther Party.He taught black supremacy and advocated for separation of whites and blacks in society. White college students took a stand for human rights just as much as African Americans did. These protestors were made up of two types of people: liberals and radicals. They both fought for the same thing (peace in Vietnam) but went about getting it in very different ways. Liberals believed in working with the government to get what they wanted. They were generally against violence and very political. Radicals were made up of mostly college students and other young people.They were generally more violent and went to extreme measures to get what they wanted. Some people went as far as lighting themselves on fire to prove their point. The radicals were against the government and rebelled against the normal rules of society. One commonality that most radicals shared was their distrust of the government. The antiwar movement was made up of different organized groups from all over the country. Young people everywhere were outraged at the apparent dishonesty of the government. The government had withheld information about casualties overseas, as we ll as the general enormity of the war.To express their anger, many openly rebelled against the authority of the government, and most took part in antiwar and peace organizations. One of the earliest groups was called the National Committee for a Sane Nuclear Policy (SANE). They were traditional liberal peace activists, and their goal was a reduction in nuclear weapons in the war (The Anti-War Movement in the United States). There were many other groups that fought for this reduction, but SANE was the leader in the struggle for disarmament. Martin Luther King Jr. was a huge supporter of this group because he also believed in nonviolence.One example of the more popular, student-run activist groups was SPU: Student Peace Union. It started in 1959 on the campus of the University of Chicago and lost popularity around 1964. This group was also liberal, but they were fighting against western capitalism and soviet communism. The SPU organized many protests and marches outside of the White H ouse. Their rallies attracted thousands of people from all across the nation. Perhaps one of the most wide-known student activist groups was the SDS: Students for a Democratic Society. This organization was the most radical and represented the New Left.Their main goal was equality, peace, and freedom in the U. S. They fought for equal rights among all races and genders. SDS held teach-ins, protests, marches, and concerts for peace. In February of 1965, when the US began bombing North Vietnam, civil rights organizations everywhere grew larger and the protests got more intense. SDS organized marches on the Oakland Army Terminal where soldiers were leaving to go fight in Vietnam. Another way that American youth rebelled against the war was with the development of â€Å"Counterculture. † This was a phenomenon of the 1960s that developed within these radical activist groups.Thousands of young people joined in the creation of counterculture, a newfound way of living that promoted r ebellion. The largest contributors to the antiwar movement were the American youth, and they expressed their new beliefs with counterculture. They repeatedly showed their concern for peace in Vietnam through campus rallies, antiwar demonstrations, and concerts for peace. These activists rebelled in several ways, including long hair, tie-dye, pre-marital sex, open experimentation with drugs, rock music, questioning authority, and more.Today, this is known as the Hippie Movement. In conclusion, it is apparent that the Vietnam War caused a lot of problems, not just in Vietnam but in the United States as well. President Johnson’s failure to warn the citizens of the US about the extremity and the realities of the war resulted in a lot of anger and chaos. It had the largest effect on women, African Americans, and teenagers. Women had been treated unfairly for so long by society just because of their sex that the war protests motivated them to take a stand against the unfair treatme nt.This resulted in the right to have an abortion as well as birth control pills and the Equal Rights Amendment. African Americans had long suffered oppression due to their race. Although they had come a long way since slavery, they were still treated very unfairly by whites. Leaders like Martin Luther King Jr. and Malcolm X were major influential figures that led blacks as well as whites to a more equal nation. After years of protests and demonstrations, African Americans finally started to get their point across.And finally, college students and other American youth had lost trust in their government after being lied to and misinformed about the war in Vietnam. They questioned the United States’ involvement and its morality. To voice their opinions, antiwar movements and peace organizations were made; much of the youth rebelled in dramatic or extreme ways. This rebellion never really ended, and trends like rock music, long hair on males, sexuality, and drug abuse still exis t to this day. These are the effects that the Vietnam War had on America. The injustice of the war left an imprint on the United States; Civil Rights were changed forever. Domestic Effects of the Vietnam War The Vietnam War was a controversial war that caused much anger and resentment in the United States. The war began in 1959 as a result of the United States attempting to stop communism from spreading throughout Vietnam and to the rest of the world (Vietnam War). Communism had taken effect in parts of Vietnam, and the United States feared that allowing Vietnam to become a communist nation would create a Domino Effect, resulting in every nation becoming communist. So in order to stop communism, President Johnson sent in troops to North Vietnam in March of 1965 (Vietnam War).But what Johnson failed to anticipate was the antiwar and peace movements that this would create back home in the US. Johnson's failure to inform US citizens about their commitment in Vietnam led to the growth of the â€Å"largest and most effective antiwar movement in American history. † (The Vietnam War and Civil Rights Movement). Peace rallies, speeches, marches, teach-ins, creation of civil rights organiza tions, and rebellion all took place in the US as a result of the growing violence in Vietnam, as well as the US government’s lack of communication to the public about the realities of the war.Although the Civil Rights Movement began long before the Vietnam War in 1948 when Truman signed Executive Order 9981 (Civil Rights Timeline), the Vietnam War caused the movement to grow immensely, and it spread across the nation. The Civil Rights Movement of the 1960s was made up of and effected many different people groups including women, African Americans, and American youth. These social groups played roles in the movement that would forever change United States history. They all shared a common vision of ending the war in Vietnam and establishing peace between nations.Beginning in 1966, through mass demonstrations, petitions, teach-ins, electoral politics, and civil disobedience, millions of Americans challenged the government in hopes of establishing peace. The peace movement was m ostly influenced by young people, African Americans, and women. The movement gained national reputation in 1965, and peaked in 1968 staying strong until the end of the war (RIP: America’s Anti-War Movement). Conflicts of politics, race, and culture caused a large division in the US between the government and society.The injustice and violence of the Vietnam War caused much resentment, distrust, and anger in American citizens which led to various protests and the Civil Rights Movement. Women played a significant role in the antiwar movement. Many women joined antiwar organizations because they â€Å"disliked the romanticism of the violence of both the war and the antiwar movement that was common amongst male war protestors† (Rosen). The antiwar protests and differing organizations that were against the war in Vietnam inspired many women to voice their opinions about equal rights for women.They thought themselves to be treated as the lesser in comparison to men. They did not feel that society took them seriously as a strong or important part of humanity, and that people doubted women’s abilities in comparison to men’s. Women’s Rights organizations emerged across the nation, all with the hopes of establishing equal rights among all sexes. Helga Alice Herz, is a prime example of a Woman Activist in the US in the 1960s. She was a founding member of Women's Strike for Peace (WSP) in Detroit, and member of the Women's International League for Peace and Freedom (WILPF).Herz set herself on fire on a Detroit street corner in order to bring people’s attention to fight for equal rights (Antiwar Activism and Emerging Feminism in the Late 1960s). She left a letter upon her death saying that humanity needs to â€Å"decide if this world shall be a good place to live for all human beings or if it should blow itself up into oblivion. † (Swerdlow 130). Herz is an example of a radical feminist. Radical feminists were mostly made up of younger women who organized in smaller groups. They used more extreme and controversial tactics than the liberal feminists who were on the opposite side of the spectrum.Many advocated socialism. On the other hand, liberal feminists, tried to achieve equality for women by working mainly within traditional and political tactics (Woman’s Rights and Feminism, 1946-Present). Female activists connected the war with patriarchy, sexual violence, racism, capitalism, and imperialism, and they thought that the enormous amounts of money being spent overseas would be better spent on social problems at home like gender equality, racism, and poverty (Woman’s Rights and Feminism, 1946-Present).Sexism and gender injustice within the civil rights and antiwar movements inspired many women to form antiwar organizations as well as organizations where they could discuss the unfairness of sexism in everyday life. The founding groups for the Women’s Liberation Movement were many: T he National Organization for Women (NOW), formed in 1966 worked through legal means to overturn discriminatory laws (Women’s Liberation Movement).Another Mother for Peace (AMP), founded in 1967, was formed to oppose the Vietnam War and the women’s goals were â€Å"to educate women to take an active role in eliminating war as a means of solving disputes between nations, people and ideologies. † (Another Mother for Peace). Another large and effective female activist group was Women Strike for Peace, or WSP. This was an organization founded in 1961, and its members worked to ban nuclear testing and end the Vietnam War.They held many demonstrations, and also picketed the White House, the United Nations headquarters in New York City, and the Pentagon to make their opposition to nuclear weapons and war widely known to the public. Women activist groups helped to accomplish many feats surrounding gender equality in the 19th century. One of the biggest accomplishments wa s the passing of the Equal Rights Amendment (ERA), which was written in 1923 and stated that â€Å"Equality of rights under the law shall not be denied or abridged by the United States or by any state on account of sex.† (Equal Rights Amendment, Sec. 1) As a result of the amendment, women could have a say in their government without being condemned, leave their homes to go out without feeling guilty about leaving their children alone, and they were closer to equality in the workplace, as they could now earn wages like men. Women also fought for and achieved the right to have an abortion, and another large accomplishment was in 1960 when the Food and Drug Administration approved birth control pills (The Women’s Liberation Movement of the 1960s).In conclusion, women did not play a major role in opposing the war, but the antiwar movement did inspire many women to fight for equal gender treatment, therefore accomplishing many goals for women everywhere. Another one of the largest contributors to the Civil Rights Movement in the 1960s was African Americans, as they played a major role in protesting the draft as well as fought for equal rights among all races. African Americans were discriminated against in many areas of life. The draft caused many of the protests after 1965; no war since the Civil War produced so much opposition to the draft (The Domestic Course of the War).It called for mostly citizens of lower and middle class. This gave blacks an unfair disadvantage because they made up a lot of the lower class. It also resulted in more black soldiers drafted into the Vietnam War than in any other war in history. Black soldiers fought for Vietnam to gain their freedom, even though they did not have complete freedom themselves. They thought that by helping America win the war, the government would reward them with their own rights and freedoms when they returned home. Because of this, African Americans served and died in Vietnam in disproportionate numbers.By the end of the war, they accounted for 12 percent of the combat deaths, a number that was close to their actual percentage in the population (The Domestic Course of the War). The war did not prove to be ending anytime soon. Escalating violence in Vietnam as well as social injustice of the draft resulted in the forming of protest groups like the Congress of Racial Equality (CORE), among others. Blacks organized demonstrations, sit-ins, and boycotts to fight for their rights in society. One very prominent and influential march took place in Washington DC in 1963 where around 200,000 black and white Civil Rights activists participated.This represented one of the most powerful protests in American history. It ended in front of the Lincoln Memorial where Martin Luther King Junior made a famous speech that called for African Americans to be equally included in the American dream. King was one of the most influential leaders in the fight for equal rights in the black community. King focused on the Vietnam War and one day, as he pushed a plate of food away he told advisors, â€Å"Nothing will ever taste any good for me until I do everything I can to end that war,† (King) He believed in nonviolent protesting in order to achieve equal rights and end poverty.Some of the most influential black protest groups were Black Women Enraged, National Black Antiwar Antidraft Union, National Black Counselors, and the Black Panthers. The Black Panther Party was an extremely influential socialist organization made up of radicals that were strongly against U. S. involvement in Vietnam. They went against the teachings and beliefs of Martin Luther King Jr. , a popular black leader in the movement, by using violence and extreme measures to get what they wanted: equal rights. Malcolm X was a leader in the Black Panther Party.He taught black supremacy and advocated for separation of whites and blacks in society. White college students took a stand for human rights just as much as African Americans did. These protestors were made up of two types of people: liberals and radicals. They both fought for the same thing (peace in Vietnam) but went about getting it in very different ways. Liberals believed in working with the government to get what they wanted. They were generally against violence and very political. Radicals were made up of mostly college students and other young people.They were generally more violent and went to extreme measures to get what they wanted. Some people went as far as lighting themselves on fire to prove their point. The radicals were against the government and rebelled against the normal rules of society. One commonality that most radicals shared was their distrust of the government. The antiwar movement was made up of different organized groups from all over the country. Young people everywhere were outraged at the apparent dishonesty of the government. The government had withheld information about casualties overseas, as w ell as the general enormity of the war.To express their anger, many openly rebelled against the authority of the government, and most took part in antiwar and peace organizations. One of the earliest groups was called the National Committee for a Sane Nuclear Policy (SANE). They were traditional liberal peace activists, and their goal was a reduction in nuclear weapons in the war (The Anti-War Movement in the United States). There were many other groups that fought for this reduction, but SANE was the leader in the struggle for disarmament. Martin Luther King Jr. was a huge supporter of this group because he also believed in nonviolence.One example of the more popular, student-run activist groups was SPU: Student Peace Union. It started in 1959 on the campus of the University of Chicago and lost popularity around 1964. This group was also liberal, but they were fighting against western capitalism and soviet communism. The SPU organized many protests and marches outside of the White House. Their rallies attracted thousands of people from all across the nation. Perhaps one of the most wide-known student activist groups was the SDS: Students for a Democratic Society. This organization was the most radical and represented the New Left.Their main goal was equality, peace, and freedom in the U. S. They fought for equal rights among all races and genders. SDS held teach-ins, protests, marches, and concerts for peace. In February of 1965, when the US began bombing North Vietnam, civil rights organizations everywhere grew larger and the protests got more intense. SDS organized marches on the Oakland Army Terminal where soldiers were leaving to go fight in Vietnam. Another way that American youth rebelled against the war was with the development of â€Å"Counterculture. † This was a phenomenon of the 1960s that developed within these radical activist groups.Thousands of young people joined in the creation of counterculture, a newfound way of living that promoted rebellion. The largest contributors to the antiwar movement were the American youth, and they expressed their new beliefs with counterculture. They repeatedly showed their concern for peace in Vietnam through campus rallies, antiwar demonstrations, and concerts for peace. These activists rebelled in several ways, including long hair, tie-dye, pre-marital sex, open experimentation with drugs, rock music, questioning authority, and more.Today, this is known as the Hippie Movement. In conclusion, it is apparent that the Vietnam War caused a lot of problems, not just in Vietnam but in the United States as well. President Johnson’s failure to warn the citizens of the US about the extremity and the realities of the war resulted in a lot of anger and chaos. It had the largest effect on women, African Americans, and teenagers. Women had been treated unfairly for so long by society just because of their sex that the war protests motivated them to take a stand against the unfair treatm ent.This resulted in the right to have an abortion as well as birth control pills and the Equal Rights Amendment. African Americans had long suffered oppression due to their race. Although they had come a long way since slavery, they were still treated very unfairly by whites. Leaders like Martin Luther King Jr. and Malcolm X were major influential figures that led blacks as well as whites to a more equal nation. After years of protests and demonstrations, African Americans finally started to get their point across.And finally, college students and other American youth had lost trust in their government after being lied to and misinformed about the war in Vietnam. They questioned the United States’ involvement and its morality. To voice their opinions, antiwar movements and peace organizations were made; much of the youth rebelled in dramatic or extreme ways. This rebellion never really ended, and trends like rock music, long hair on males, sexuality, and drug abuse still exi st to this day. These are the effects that the Vietnam War had on America. The injustice of the war left an imprint on the United States; Civil Rights were changed forever.

Wednesday, October 23, 2019

Health Care Marketing Reflection Essay

Health care marketing is the new approach to public health; it is an industry that keeps growing as health care trends frequently change. The internet has changed health care a we know it social media website have been reported as the most effective tool to the marketing approach especially for pharmaceutical companies who have pop-up ads on just about every site consumers visit. The purpose of this paper is to reflect on marketing techniques, what types of trends that are being used and how they are used, how they are affecting consumer trends, and the negative and positive affects of the current techniques. Types of marketing trends Direct to consumer pharmaceutical trends have become increasing popular to promote products to health care facilities, providers, and patients. While there are many approaches and techniques used in the DTC pharmaceutical trend, the most effective are; â€Å"help seeking ad† which have been know to provide patients with medical information about a specific illness and advises consumers to contact there health care provider for more information but does not mention type of product, another is the â€Å"reminder ad† which often mentions type of product, name, dosage, strength, and price, the most commonly used trend is the â€Å"product claim ad† which will include the product name and it’s indication, safety claims, and efficacy (Ventola, 2011). The trends are being used to promote a variety pharmaceutical products regulated and approved by the FDA for people who may suffer from various illnesses the product was create to manage such as depression, chronic pain, heart disease, and respiratory diseases. Current health care marketing techniques and trends The internet has become and effective technique for health care marketing  because of it large data base, it has influenced many health professional in there decisions on medication management in addition to what other products are available to manage health issues. The internet has allowed consumers to research pharmaceutical companies and get information about products, the side affects of its use, and its effectiveness. The marketing trend and techniques of health care marketing on the internet has offered variety and convenience to patients and providers and have influenced more patients to actively become more involved managing their health by researching pharmaceutical information and discussing it with their health care provider. Are current techniques affecting consumer trends? There are many challenges associated with the pharmaceutical marketing techniques that can both influence and affect consumer trends, for example the accelerating of health care spending on advertising to promote the products, cost of the products, escalated or new found illnesses related to the side affects of the product, advertising of incorrect information, product not approved by the FDA but already being advertised, and the most common, the products not being covered by insurance companies. Although these challenges exist, they will not have a significant impact on consumer trends. Positive or Negative affects of current techniques and trends? Current techniques and trends can have both a positive and a negative affect, primarily based on how the product is being marketing and to whom. Direct to consumer pharmaceutical advertising as previously mentioned uses a variety of techniques for promoting products, a negative affect would be promoting and allowing trial use of non FDA approved products, which can lead to chronic or major health issues, a positive affect can be consumer driven approach to encourage others to talk with there physician about a product used that helped with a current medical condition. The same would apply to internet marketing trends, they could be both positive and negative affects based on how the information is researched and documented. Conclusion The internet approach to current trends of health care marketing establishes new and creative ways for pharmaceutical companies to advertise there products related to current health care and consumer trends, the internet has helped to influence health care providers decisions for medication  manage along with researching other available products to help with a variety of health conditions, it has provided opportunities for consumers to learn about pharmaceutical companies and the products they advertise. As trends change challenges will occur, how well pharmaceutical adjust and change there marketing techniques will determine there success in the health care industry. Reference Ventola, C. L. (2011, October). Direct-to-Consumer Pharmaceutical Advertising. Pharmacy and Theraputics, 36(10), 669-674, 681-684. doi:PMC3278148

Tuesday, October 22, 2019

Chemistry Abbreviations Starting with the Letter F

Chemistry Abbreviations Starting with the Letter F Chemistry abbreviations and acronyms are common in all fields of science. This collection offers common abbreviations and acronyms beginning with the letter F used in chemistry and chemical engineering.f - femtoF - FluorineFA - Fully AmorphousFA - Furnace AnnealingFAC - Free Available ChlorineFAD - Flavin Adenine DinucleotideFADE - Fast Atomic Density EvaluationFAN - Free Amino NitrogenFAS - Fluorescence Actin StainingFAS - Folic Acid SynthesisFBC - Fesser, Bishop and Campbell modelFBD - Free Body DiagramFBR - Fast Breeder ReactorFC - Face CellFC - Face CenteredFC - Fragment CrystallizationFCC - Face Centered CubicFCC - Fluid Catalytic CrackingFCC - Food Chemical CodexFCCU - Fluidized Catalytic Cracking UnitFCHC - Face Centered Hyper-CubicFCS - Fellow of the Chemical SocietyFCS - Fire Control SystemFCS - Fluorescence Correlation SpectroscopyFE - FerredoxinFE - Free EnergyFe - IronFGC - Flue Gas ConditioningFIGD - Flow Injection/Gas DiffusionFIGE - Field Inversion Gel ElectrophoresisF IPS - Fast Imaging Plasma SpectrometerFm - FermiumFOS - FructoOligoSaccharideFP - Freezing PointFPD - Freezing Point DepressionFPLC - Fast Performance Liquid ChromatographyFr - FranciumFRAP - Fluorine-Resistant Acid PhosphataseFRS - Fellow of the Royal SocietyFS - Free StateFSA - Formamidine Sulphinic AcidFW - Formula Weight​