Wednesday, December 25, 2019

Beneficial Management Contributions - 1482 Words

Every organization begins with a dream. A dream created by entrepreneurial minds at work. When an organization is put together a persons vision is coming to life. The same vision foreseen in their dreams is becoming a reality. This is amazing but can be very scary as well as there are numerous risks involved that can bring on the worse of out comes; a shattered vision. A valuable key to ensure the vision does not crumble at its very foundation is management. Management is the process of working with people and resources to accomplish organizational goals ( Bateman, and Snell). Now we must ask, is there one fool proof management blueprint to guide the way to an organizations inevitable success? As wonderful as that would be†¦show more content†¦Douglas McGregor was born in 1906. In McGregors earlier years he worked with his grandfather at his institute for transient laborers in Detroit. During this time McGregor formed a close relationship with Abraham Maslow and was greatly influenced by his work. He became influenced by scientific management and thought in terms of the larger picture. During this time McGregor developed his greatest contribution to management, the X-Y theory. The X-Y theory is included in organization behavior. Organizational behavior studies and identifies management activities that promote employee effectiveness through an understanding of the complex nature of individual, group, and organizational process. (Bateman, Snell). The X-Y theory says that there are two types of managers differentiating in management style. Theory X says the average employee dislikes working and if at all possible, would avoid working. Because of their nonexistent desire to work, management must apply force with threats of punishment to enable the employee to work towards organizational goals. Management must continually observe the worker to ensure they are doing as they are told. Theory Y says that people will willingly apply themselves in their work. They will apply self control andShow MoreRelatedHsm 260 Final1679 Words   |  7 Pages Calculation of Ratios: Ratio | 2003 | 2004 | Current Ratio = Current Asset Current Liability | 0.87 | 0.90 | Long-Term solvency Ratio = Total Asset / Total Liability | 1.38 | 2.06 | Contribution Ratio = Largest Revenue Source/ Total Revenue | 0.51 | 0.49 | Management Expense Ratio = Management Expense/Total Expense | 0.282 | 0.226 | Program Expense Ratio = Program Expense/Total Expense | 0.66 | 0.72 | Revenue Expense Ratio = Total Revenue/Total Expense | 0.945 | 0.111 | ImportanceRead MoreOrganizational Development Is A Strategic Tool For Employee Performance And Retention, And Methods Of Communication804 Words   |  4 Pageswithin my workplace. So much that I could not disagree with any of them. However, the one message that I agree with the most is organizational development being a strategic tool in Human Resources. According to the Society for Human Resource Management, one of the most effective tools to promote successful change is organization development (OD) (Human Resource, 2011). Key to promoting successful change within an organization, to me, is choosing the correct OD practitioner(s). My company usesRead MoreCompensation Plan For Marriott, Inc.1585 Words   |  7 Pagesmost vital aspect of internally consistent compensation systems is the job evaluation. This process is a strategic method that is used to create compensation variances among employees within the company. (Strategic Compensation: A Human Resource Management Approach, 2016) Marriott, Inc. is successful in applying internally consistent compensation systems. The company understands that the main compensation should be subject to the job, the employees are able to perform, how well they execute theirRead MoreKnowledge Management Is The Process Of Capturing, Developing, Sharing, And Effectively Using Organisational Knowledge1068 Words   |  5 PagesIntroduction Knowledge management is the process of capturing, developing, sharing, and effectively using organisational knowledge. It refers to a multi-disciplined approach to achieving organizational objectives by making the best use of knowledge (Introduction to Knowledge Management. (2007, March 19). This is achieved through the promotion of creating, sharing, and applying knowledge as well as through the feeding of valuable lessons learned and best practices into corporate memory in order toRead MoreHuman Resource Management Essay791 Words   |  4 PagesEffective Performance Appraisals Latoya Cannon BUS303: Human Resource management Instructor: Gwnedolyn McCants-Allen April 24, 2013 A performance appraisal helps with developing information on an employee, which will help determine if the objectives that were set forth have been met, and what needs to be improved to help with the success of the company. This evaluation happens once a year to help the employer determine whether or not an employee is a great asset for the company. PerformanceRead MoreThe Role of Charitable Institutions in Malaysia: WAQF Essay1466 Words   |  6 PagesTHE ROLE OF BAITULMAL FOR THE DEVELOPMENT IN THE NEW ERA INTRODUCTION Baitulmal is usually known as a charitable institution and a centre of collecting the entire amount from the contribution of zakat and waqf from many sources. Baitulmal in Malaysia usually act as a providing assistance and charitable contribution and donations to the public. Based on the original role of baitulmal, its covers wider role rather than the current concept of baitulmal. In Malaysian context, Baitulmal is limited byRead MoreFactors Affecting The Variable Costing System872 Words   |  4 Pagesdo not seem to understand absorption costing, the current costing method. When using absorption costing, income is affected by sales volume and production volume changes. Variable costing may be more suitable for management who do not have a financial background. Because management needs to be able to make informed decisions, it is imperative that the financial information provided to them is meaningful. Another argument in the case for using variable costing is that it could possibly eliminateRead MoreThe Nursing Facility Care For Medicaid And Medicaid System Administrators Essay1402 Words   |  6 Pagesthe department but with middle performers and if we encourage them to grow, we are creating a wider gap between them and the low performers. High performers know specifically why they been valued and what are their contribution. These employees are more committed to assist management and role model the actions that will result in a high performance department. High performer believes middle and low level performers, they need to do to improve and understand the consequence of not improving. Low performersRead MoreFor For ABC Complete Kitchens, Inc., Manufacturing is the Industry of Choice1033 Words   |  5 Pagesproductivity and profitability of the company, certain factors need to be taken into consideration. Because the company is solely involved in manufacturing, a plant produ ctivity analysis is one of the ways to quantify the exact level of contribution of the new plant. Management, through the efforts of the information technology (IT) department, must identify and describe the tools and techniques that are available that will help the plant’s executive team better conduct statistical analyses for plant productivityRead MoreAnalyzing The Association Between Intake Of Different Types Of Beverages And Obesity Outcomes1301 Words   |  6 Pagesconducted multivariate linear regression analysis to examine the association between intake of different types of beverages and obesity outcomes in children and adults. We found out that, SSB intake in both children and adults had the significant contribution to obesity outcomes. This positive association is consistent with previous studies reporting a strong positive dose-response relationship between intake of SSB and adiposity among Australian and Danish children (12, 21), and positive association

Tuesday, December 17, 2019

The Importance Of My Key Principals Are Caring For Life,...

I personally think that my key principals are caring for life, respect and honesty. I think for me caring is important because I was raise in a vegetarian home. My family does not consume meat, fish, or eggs. Yet we do consume dairy products because we believe that it does not harm any animal. In my principal, I think that all life is important and should not be harm. Unless someone is harming others and disturbing peace, then he or she should be harm. We have to care for all life from humans to animals, which my religion taught me as a child. My parents and religion have taught me it is important to respect one another. We have to respect the laws or codes in society. Therefore, we can live in peace. As a young child, my parents and†¦show more content†¦I think that over time a person ethical standpoint can change I think there are multiple limitations of my code of ethics. In my code for caring, I know that all life is important. Yet if a person’s is suffering or has an extreme medical condition then people are sometime put down such as a coma patient. Some people feel as though they do not have right to take a person life until they are death just like Baby Theresa discussion. Yet people have different viewpoints about caring for life. Some people may not respect everything around them such as rules or laws. People do not tend to respect everything because they might have a different perspective on a certain rule or cultural standpoint. Sometimes do not tend to be honest because they might see being honest is a greater harm than a greater good. People do lie in certain situation to create a better outcome or not. It depends on the situation. The definition of Utilitarian is â€Å"good is what produces more pleasure or happiness than pain† (Birsch 77). I think my personal ethi cs code of caring would go well with this principle. When peoples’ care for others and their well-being they want to make sure that the person is happy. Just like Utilitarian focuses on people happiness and making sure that they are well taken care of. Yet the major difference is that when caring for any living thing you make sure it’s not harm in any way. While for Utilitarian is majority rule if a group agrees on a

Monday, December 9, 2019

Flashing red lights Essay Example For Students

Flashing red lights Essay Help, help! cried the little girl, my mommy is on the floor and shes not breathing. The 911 dispatcher tried to calm the little girl. She told her that everything is going to be ok and that the paramedics were on their way. As soon as the paramedics arrived they quickly took control of the situation without a moment to spare. In no time little Jessicas mommy was breathing again. Critical thinking is a tool that is used in everyday life. Critical thinking doesnt always happen when youre reading, it happens everyday on the job. A critical thinker is defined as someone who is a self-motivated leader who is inquisitive and eager to learn more by being open-minded. Elements put to use when critical thinking are interpretation, analysis, and evaluation. A critical thinker is someone who evaluates rather than assumes. Critical thinking is a process that requires time, patience, and diligence. One person that I believe displays all of these techniques when saving peoples lives is Adam Hect a n EMT (emergency medical technician). The four characteristics that Adam displays in order to be classified as a critical thinker are knowledge, analysis, evaluation, and application. Knowledge is the first important step when critical thinking. Knowledge is the identification and recall of information. It is the who, what, when, where, and how. Knowledge is important to Adam and his job because knowledge is what he bases his decisions on. When Jessicas mommy was on the ground and not breathing Adam knew to give her CPR (Cardiopulmonary Resuscitation). Without Adams knowledge he would have had no idea of how to get Jessicas mom to breathe again. Not only is knowledge an important skill in everyday life but an important skill when critical thinking on the job. Knowledge leads to many other qualities that are needed for critical thinking such as analysis. Analysis is an examination of a complex, its elements and their relations. So in Adams situation of rescuing Jessicas mom, he had to look at the situation. Based on his knowledge he had to form an analysis of the procedure he should use to make her breathe again. Analysis is a crucial part to critical thinking beca use without being able to analyze the situation, the critical thinker can not figure out what the solution to the problem is. If Adam wouldnt have analyzed the situation he wouldve not known what to do and Jessicas mom wouldve died. That is why analysis is such an important step in the critical thinking process, especially in the field of doctors and emergency medical technicians. Another important part of the process is application and evaluation. Application is the actual process that you use after applying your knowledge and analysis to the situation. In Adams case the actual process of the CPR would be considered the application. Anytime he gets a call to an accident scene or to a house, the procedure that he decides to use is considered the application process. Next comes the evaluation. After all of these elements have been completed, the critical thinker needs to sit back and evaluate their actions. When Adam evaluates the situation, he looks at the outcome, what he did to make the outcome (application), and his analysis. Did he make the right decision based on his knowledge or would there have been a better solution? In Adams case, Critical thinking is a quick process that needs immediate action taken. He doesnt have the chance to sit back and closely analyze the situation and choose an option. He has to go with his instinct and use patience at the sam e time. As you can see critical thinking is not a simple process. There are many elements that go into the thinking process and many factors that determine the outcome. In Adams job he uses critical thinking constantly. He has to be able to use his knowledge in order to save peoples lives. When using his knowledge the other elements of critical thinking follow, such as, evaluation, analysis, and application. Adam has to keep an open mind when analyzing the situation, because each and every situation is different and requires a different application process. When he gets a call to go

Sunday, December 1, 2019

Research Paper Essays - Collectible Card Games, Magic The Gathering

Research Paper Magic: The Gathering "You can always get the lands untapped, so just let them accumulate counters until you know you need them, then use the Druid to untap them. You can also use the Druid to keep counters from accumulating on your opponent's storage lands. . ." (Wylie 47). The confusing series of exchanges above are from a simple strategy-combination of a card game. This card game, though only a little more than two years old, is not only taking our nation by storm, but also all over the world. The card game is Magic: The Gathering. Magic, a collectible card game manufactured by Wizards of the Coast, is a fun and challenging game that involves two or more players (depicted as planes walker-wizards) dueling each other out with many different types of these such cards (which represent the many colorful magical spells). Magic: The Gathering is truly the first of its kind, and its success has everyone, even the designer, greatly surprised. Magic: The Gathering was developed by a mathematician named Richard Garfield. Garfield was always fascinated by games in general, and in the stages of developing Magic, he derived Magic from many other games. Since this collectible- card game genre was the first of its kind, Wizards of the Coast and Garfield had to take lots of risks designing it. After months of designing and play-testing the game, Wizards of the Coast finally created the Alpha version of Magic, and released it to the public in 1993. When it was first released, however, it didn't get quite the reputation it deserved. Unfavorable opinions ranged from, "Big Deal. I didn't know how to display them [display boxes of Magic cards] in the store. So I threw them on the back shelf" (Binder 44), to "They were begging people to take their stuff [Magic cards] during conventions" (Kardon 34). However, after a few months, Magic card sales started to skyrocket. Thus, Wizards of the Coast had to make more and more revised editions of different sets of Magic cards to satisfy the demand for these cards. Crazed Magic consumers often might have paid as much as $200 for a Black Lotus card (argued as the best card for Magic), and also other single cards, topping off around $100! People started to say "Do I [get] gas or do I get Magic Cards?" (Binder 44). With all the popularity Magic had obtained, Wizards of the Coast decided to name their world of Magic--Dominia, and it has expanded at an incredible rate ever since. A game of Magic places two (or more) players against each other. Each of the players starts out with 20 life points. The main objective of this game is to be the first person to reduce his opponent's life points to zero or less, thus "killing" him. There are a number of ways to accomplish this. One can summon creatures to help the players do battle against each other, cast other damaging spells to destroy the creatures or one's opponent, or cast other spells that can help the caster in the outcome of the battle. Although the basic rules sounded simple enough, the strategies of how to defeat one's opponent are almost impossible to master. Since there are many pools of cards available, "to beat your opponent with your carefully constructed cards," (Baxter 7) becomes a quest for every Magic player. With its infinite possibilities in each duel, "Magic continues to grow and is quickly becoming recognized as one of the most elaborate strategy games in history" (Baxter 5). There are five colors in Magic from which to choose in order to build one's playing deck. They are as follows: Black, White, Green, Red, and Blue. Each of these colors have their own unique advantages and disadvantages in their usage. These colors are the backbone of every Magic playing deck. Let's start with black. Black is mainly centered on evil necromancy magicks and dealings with the evil and the demonic. Black cards are also closely tied in with the undead, such as skeletons zombies, ghouls, and vampires. Magic players often depict black spells as: ". . . The nights in Dominia are full of power, as shadows and black magic traverse their way across the fetid swampsand bogs" (Baxter 30). Black's primary enemy, white, represents the holy side in the world of Dominia. White harnesses powers of healing and holy creatures such as Angels, Paladins, and noble soldiers and knights. The spells and creatures of white tends to "[Preserve] life and work Research Paper Essays - Collectible Card Games, Magic The Gathering Research Paper Magic: The Gathering "You can always get the lands untapped, so just let them accumulate counters until you know you need them, then use the Druid to untap them. You can also use the Druid to keep counters from accumulating on your opponent's storage lands. . ." (Wylie 47). The confusing series of exchanges above are from a simple strategy-combination of a card game. This card game, though only a little more than two years old, is not only taking our nation by storm, but also all over the world. The card game is Magic: The Gathering. Magic, a collectible card game manufactured by Wizards of the Coast, is a fun and challenging game that involves two or more players (depicted as planes walker-wizards) dueling each other out with many different types of these such cards (which represent the many colorful magical spells). Magic: The Gathering is truly the first of its kind, and its success has everyone, even the designer, greatly surprised. Magic: The Gathering was developed by a mathematician named Richard Garfield. Garfield was always fascinated by games in general, and in the stages of developing Magic, he derived Magic from many other games. Since this collectible- card game genre was the first of its kind, Wizards of the Coast and Garfield had to take lots of risks designing it. After months of designing and play-testing the game, Wizards of the Coast finally created the Alpha version of Magic, and released it to the public in 1993. When it was first released, however, it didn't get quite the reputation it deserved. Unfavorable opinions ranged from, "Big Deal. I didn't know how to display them [display boxes of Magic cards] in the store. So I threw them on the back shelf" (Binder 44), to "They were begging people to take their stuff [Magic cards] during conventions" (Kardon 34). However, after a few months, Magic card sales started to skyrocket. Thus, Wizards of the Coast had to make more and more revised editions of different sets of Magic cards to satisfy the demand for these cards. Crazed Magic consumers often might have paid as much as $200 for a Black Lotus card (argued as the best card for Magic), and also other single cards, topping off around $100! People started to say "Do I [get] gas or do I get Magic Cards?" (Binder 44). With all the popularity Magic had obtained, Wizards of the Coast decided to name their world of Magic--Dominia, and it has expanded at an incredible rate ever since. A game of Magic places two (or more) players against each other. Each of the players starts out with 20 life points. The main objective of this game is to be the first person to reduce his opponent's life points to zero or less, thus "killing" him. There are a number of ways to accomplish this. One can summon creatures to help the players do battle against each other, cast other damaging spells to destroy the creatures or one's opponent, or cast other spells that can help the caster in the outcome of the battle. Although the basic rules sounded simple enough, the strategies of how to defeat one's opponent are almost impossible to master. Since there are many pools of cards available, "to beat your opponent with your carefully constructed cards," (Baxter 7) becomes a quest for every Magic player. With its infinite possibilities in each duel, "Magic continues to grow and is quickly becoming recognized as one of the most elaborate strategy games in history" (Baxter 5). There are five colors in Magic from which to choose in order to build one's playing deck. They are as follows: Black, White, Green, Red, and Blue. Each of these colors have their own unique advantages and disadvantages in their usage. These colors are the backbone of every Magic playing deck. Let's start with black. Black is mainly centered on evil necromancy magicks and dealings with the evil and the demonic. Black cards are also closely tied in with the undead, such as skeletons zombies, ghouls, and vampires. Magic players often depict black spells as: ". . . The nights in Dominia are full of power, as shadows and black magic traverse their way across the fetid swampsand bogs" (Baxter 30). Black's primary enemy, white, represents the holy side in the world of Dominia. White harnesses powers of healing and holy creatures such as Angels, Paladins, and noble soldiers and knights. The spells and creatures of white tends to "[Preserve] life and work

Tuesday, November 26, 2019

The No Child Left Behind Act (NCLB) essays

The No Child Left Behind Act (NCLB) essays Initiated in 2001, the No Child Left Behind Act (NCLB) intended to prevent the academic failures of educational institutions and individual students, as well as bridge achievement gaps between students ( Trolian). This act supports the basic standards of education reform across America; desiring to improve the learning outcomes of Americas youth. No Child Left Behind has left many to criticize the outcomes of the Act itself. Questions have risen concerning the effectiveness of NCLB, as well as the implications to Americas youth. I believe that the No Child Left Behind Act should be revised to allow better accountability of student success, accountability of schools overall progress and better flexibility for teachers. One reason that NCLB should be revised is because students are held to unfair accountability standards. Students should be held accountable for the hard work they put into the entire school year and not by the high performance tests that the government administers. In efforts to boost the countrys academic achievements, the NCLB has mandated high performance testing which is required of all students(Trolian). The problem here is simple; not all students can perform at the same academic level. To add, standardized tests are the only source of understanding the academic achievements under NCLB, which are not an entirely accurate measure of a students performance. Additionally, the testing results are directly linked to awards or penalties of the school performance. Each state establishes their own standards, which must approved by the federal government if participating in NCLB. The tests are predominately multiple-choice style tests. The tests do not take in account their report car d grades or significant individual achievements made by a student. For example, if a student is three levels below their reading grade, but increases their reading by two grades over the course ...

Friday, November 22, 2019

Free sample - Psychological Disorders. translation missing

Psychological Disorders. Psychological DisordersPsychological disorders which are also called mental disorders are models of behavior or psychological symptoms that influence many different areas of life. Such disorders cause affliction for the individual having these symptoms. Though psychological disorders are in general signalized by some form of strange behavior, sometimes it is hard to find out the abnormality, especially as it differs depending on the culture (Merrell, 2008). There are some kinds of standard approaches for determining abnormality with the aim to diagnose the disease. The statistical approach has to reckon up behavior by establishing how closely it relates to or differs from that of the most of people. Behavior of an individual can also be determined by whether it corresponds to social norms and cultural standards, an approach that eludes blaming heretics as abnormal for behavior that, while being extraordinary, may not encroach on social rules and may even be appraised in the certain culture. Personality is the mixture of thoughts, feelings and conducts that makes every individual unique. It's the way people treat, comprehend and relate to the world, as well as how they consider themselves. Personality is formed in childhood subject to the influence of two elements: - inherited tendencies, or genes, i.e. traits of character which influence an individual’s personality through parents, namely shyness or having a happy outlook which is known also as temperament. - environment, or life situations, i.e. the place where a person grows up, events that happened in his or her life, and relationships with family and other people. It also embraces such moments as the type of parenting a person had, namely loving or offensive (Coon and Mitterer, 2008). Personality disorders are considered to be caused by a mixture of these genetic and environmental features. Some individuals may be born with a genetic vulnerability to evolving antisocial personality disorder - and different life situations of a person may initiate its actual development. There may be a connection between an early lack of sympathy, i.e. realizing the perspectives and problems of other people, including other children as well - and later attack of antisocial personality disorder. A person may inherit such personality problems, so it they can be defined in early stage, it may help make better long-term results. The other way to evaluate if the behavior is to be considered as normal or not should be made by determining whether it is adaptive or maladaptive, and to what extent it intervenes with the behavior of everyday life of people. There are certain situations when psychologists may also determine the normality exclusively on the grounds of whether or not an individual is made unhappy or uncomfortable by his or her own conduct. Antisocial personality disorder is characterized by the behavior violating legal and moral standards that are typical for the society. American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disorders is accepted to be the norm for the classification of psychological disorders; its latest edition is referred to as DSM-IV. It has established five axis for determining conduct and conception models, and presented a complete setting in which to determine a person's psychological image (American Psychiatric Association, 2000). According to DSM-IV people suffering the antisocial personality disorder are characterized by constant lying or stealing, conning for profit or pleasure, lack of behavioral self-control, impulsiveness and inability to plan actions and fulfill financial obligations, annoyance, intolerance, assault. Individuals with antisocial personality disorder may also have periodic difficulties with the law, promiscuity, they show tendency to encroach the boundaries and rights of other people, hostile, often cruel conduct; disposition to getting involved in fights, incapacity to permit tedium, neglect for right and wrong, poor or offensive relationships, irresponsible work conduct, indifference for safety etc (American Psychiatric Association, 2000). Antisocial personality disorder has a tendency to be congruous with criminal conduct and is mostly known as sociopathic conduct. Individuals suffering from antisocial personality disorder have lack sympathy and tend to be superficial. In most cases they think very high about their personality while looking down on other people or blaming them for their problems. Besides, it is common for individuals suffering from antisocial personality disorder to show fascination which is helpful for taking advantage of others. Persons suffering from antisocial personality disorder show no compassion for hurting other people, will easily cheat in order to get profit or some other pleasure, and demonstrate a thoughtless inattention for their or other's safety. In many cases, such people will not have close relationships because of these conduct patterns. As for gender differences, it is proved that antisocial personality disorder affects more men than women at a three to one ratio. It is known that it is very hard to cure antisocial personality disorder. People suffering from such disorder may not even wish to be treated or think they have such an illness. People suffering from antisocial personality disorder may also need treatment for other illnesses, such as depression, fear or thyroid disorders. Such people may need help of family or primary care doctor, psychiatrist, pharmacist, members of the family and different social workers. Both psychological and pharmacological interventions for people suffering antisocial personality disorder are not researched enough and direct proofs on the treatment of this population are not numerous. Duggan reports that at least three researchers did not find positive effect of psychological and pharmacological treatment (Duggan, 2009). There can be some other ways of treatment of antisocial personality disorders such as stress and anger management skills, hospitalization, psychotherapy and medications. It shall be admitted that the effectiveness of anger management is doubted as anger is not a symptom of the antisocial personality disorder. Generally, the choice of treatment depends on the certain situation and severity of symptoms. DSM-IV informs that psychotherapy is the major kind of treatment of antisocial personality disorder, a general term for the process of treatment by talking about the illness with a mental health provider. The usage of psychotherapy was explained in a number of guidelines. Cognitive behavioral therapy is aimed to reveal unhealthy, negative opinions and conducts and supersede them with healthy and good ones. These guidelines also emphasize on the applying of moral reasoning as an active part of treatment, social information processing approach, and planning in order to prevent relapse. In addition, the treatment should be organized in the way that patients will be not required to tell about their emotional states. Asking them about ‘feeling states’ is not applicable for the patients who have difficulty with assessment of such states, and who may be aggressive if confronted with a potential personal shortcoming. High level of external structure (supervision of the patient a nd contingent reinforcement of specific pro- social behavior) is likely to lead to improved outcomes in antisocial patients. (Hesse, 2010). If you have a person you love who is suffering from antisocial personality disorder, it's essential for you to get help for yourself. Mental health professionals can help teach you the way how to protect yourself from the attacks, fury and indignation which are often present in the nature of people with antisocial personality disorder. Mental health professionals can also provide some recommendations about support groups for families and friends influenced by antisocial personality disorder Nowadays there is no certain way to prevent antisocial personality disorder from developing. The only thing that may help is attempt to determine those most at risk, such as children living with carelessness or insult, and providing early interference may help. Receiving proper treatment in early stage may forestall symptoms from getting worse.

Thursday, November 21, 2019

Benito Amilcare Andrea Mussolini Term Paper Example | Topics and Well Written Essays - 3000 words

Benito Amilcare Andrea Mussolini - Term Paper Example He was called by the title of II Duce by 1925 and after 1936 his official title was â€Å"His Excellency Benito Mussolini, Head of Government, Duce of Fascism, and Founder of the Empire.† He was also the top rank of military, First Marshal of the Empire besides the King Victor Emmanuel III of Italy, created by Mussolini himself, which offered him as well as the King joint highest control over the military of Italy. 1 Although initially Mussolini denounced war by writing in an article named â€Å"Down with the war. We remain neutral† but he found an opportunity in war for himself, his political ambitions and those of his countrymen. Mussolini was impressed by anti-Austrian Italian nationalist feelings thinking that the war could liberate Italians in 1 Austria-Hungary from the rule of Habsburgs. He raised his voice supporting socialists to win over the autocratic rulers in Germany and Austria-Hungary who were against socialism as per Mussolini. 2 A discussion on Mussolini is incomplete without analyzing the ideology he was committed to. Fascism and Mussolini seem to be the two sides of the same coin. Fascism was like a big river with a number of tributaries assimilating such as Nationalism, Futurism, and Syndicalism. Other than being a practical experiment in government, fascism inculcated a theory and a philosophy, and to an extent an art, a mysticism and a religion. As announced Mussolini, â€Å"Fascism has a doctrine, or, if you will, a philosophy with regard to all the questions which beset the human mind today,† adding further, â€Å"We play upon every chord of the lyre, from violence to religion, from art to politics.† ... y chord of the lyre, from violence to religion, from art to politics.† 3 The start of fascism was not grand as Mussolini himself formed the first Fascio di Combattimento in March, 1919, which erupted in the coming into being of the National Fascist party in November, 1921. The sensational march on Rome, which positioned the party safely in power, happened on 22 October. Fascism took a defensive posture with the murder of Matteotti in May1924 but from which it emerged strong. It has not since then seen backward; it went ahead with its creative program resulting in the great Labor Charter of April 1927, the most happening thing. 3 The inner reality of fascism did not match with the outward projections, as proletarian changed to bourgeois, and radical changed to conservative. Sedition turned to loyalty; left changed to right. The only thing that did not change was Mussolini. That’s why Mussolini has been blamed by opponents of being the arch-turncoat of history. He outsmart ed all others in his cheating to attain popular liberty. No one can deny that at one point of time Mussolini was a socialist, a republican, an atheist who overturned government but later became averse to all these. Mussolini once stood against all that was constitutional turned to become Authority incarnate. Even he rid himself off from pacifism and feminism. Such volte-face was Mussolini. It is said that overambitious nature of Mussolini was responsible for the ever-changing attire of thought leadership that Mussolini went on acquiring and relieving with. Supporters of Mussolini saw in him a political personality rich in creative thoughts that directed the course of happenings. Taking a decision in favor or against this blame on Mussolini making volte-face on ideologies without analyzing the events

Tuesday, November 19, 2019

Factors Impacting the Quality of Construction in the United Arab Assignment

Factors Impacting the Quality of Construction in the United Arab Emirates - Assignment Example nd high level of competition in the commercial marketplace, the contractors are required to enhance their ability in order to develop their performance based on these aspects. Accumulatively, the aforementioned factors tend to have a significant influence over the quality delivered by the construction industry. Furthermore, there are other factors which also impose a certain degree of impact on the quality of construction industry can be identified as construction materials, management and training of employees, and capability of contractors. In the UAE, government tends to provide significant consideration towards the construction industry. Governmental reports, in this regards reveal that the construction segment in the UAE has seen an era of remarkable boom, especially prior to 2007-2008 financial downturn when the industry was negatively impacted by the consequent debt crisis. During the economic failure of 2007, several construction projects in UAE were postponed or cancelled. Furthermore, the intense changes in micro-environmental factors such as markets, customers and competitors along with the confidence of construction organizations in the UAE was observed to reduce considerably where the market players started reconsidering their business strategies. Contextually, several organizations had experienced problems for adjusting with the changes occurring in the international business environment. Due to lack of readiness to adjust with the changing business circumstances, most of the construction organizations were forced to adopt survival strategies rather than growth strategies during the past few years which imposed a considerable impact on the quality assurance rendered by the company (Oryx Middle East, n.d.). Despite of the above circumstances, UAE has high probability of growth in its construction segment. The rise of oil price in Gulf Cooperation Council (GCC) region initiates several big construction projects in the UAE. The growth in construction

Sunday, November 17, 2019

The Glass Menagerie Essay Example for Free

The Glass Menagerie Essay In reading literary pieces, we tend to compare one character to another that is similar on physical and mental characterization. Alice Walker’s story â€Å"Everyday Use† and Tennessee Williams’s play â€Å"The Glass Menagerie† have different attack, contextualization, plot, conflict, and resolution but they have the same idea of character – Laura in â€Å"The Glass Menagerie† and Maggie in â€Å"Everyday Use. † Laura and Maggie are both physically handicapped. Laura ‘wears a brace on her leg’ while Maggie has scars all through her legs and arms. Both of these characters accept their situations as handicapped. That is why they are being oppressed by the society whether directly or indirectly. Therefore, being physically handicapped of the protagonists in the two stories defines their identity and uniqueness despite of their physical imperfection. Walker’s â€Å"Everyday Use† is a story about a mother having two daughters. Her daughters are opposite to one another. Maggie is a shy woman while Dee is very expressive with her emotions. Dee’s goals are too high to obtain. She leaves her family to acquire her personal goals in life. Ms. Johnson, which is Dee’s mother and Maggie are waiting for her return that is why they clean their house and beautify it so that Dee will become happy once she saw their home. When Dee arrives, Maggie and Ms. Johnson are speechless with her transformation. After lunch, Dee went to her mother’s room and asks for a hand-stitched quilt as a souvenir. Ms. Johnson is holding a ‘precious’ hand-stitched quilt that she will give to Maggie. Dee wants it so she grabs it to her mother’s hands. Maggie understands her sister’s action and even though she really likes the quilt, she let her sister obtain it. However, Ms. Johnson grabs the quilt to Dee’s hands and pulls Maggie into her room and put it to her lap and shows a happy face. Due to disappointment, Dee runs away from their house along with her friend using his friend’s car. William’s â€Å"The Glass of Menagerie† on the other hand is about a woman named Laura. Tom is the narrator of the story. Laura is a shy woman because of her appearance – having her leg being braced. She does not want to enter school because of this. Another reason for this is that she does not want people to look at her and being humiliated by her surroundings. Because of this issue, Amanda whom to be Laura’s mother asks Tom to find a man that will suit Laura despite of her physical situation. Tom found Jim, his co-worker. He asks him to have dinner in their house. When Jim went to the dinner, Laura is afraid to see him because she is attracted to Jim even before. After the dinner, Jim starts talking to Laura. In the beginning, Laura is aloof but as the conversation went on, she becomes comfortable with Jim. â€Å"LAURA: I was out of school a little while with pleurosis. When I came back you asked me what was the matter. I said I had pleurosis you thought I said Blue Roses Thats what you always called me after that I / JIM: I hope you didnt mind. / LAURA: Oh, no I liked it. You see, I wasnt acquainted with many people. (Williams, Chapter 7)† Jim becomes attracted to Laura’s uniqueness that led him in kissing her. After the kiss, Jim says sorry to Laura and tells her that he has a fiance and soon will get married. Even if Laura is upset, she accepts it. Amanda blames Tom for being insensitive by not choosing the right man for Laura. Tom leaves for this reason but even if he tries to begin his life again, Laura’s image emerges within his mind, thinking his offense against her. Laura and Maggie view themselves as weak and incapacitated. They accept their situation in a worst-case-scenario. They do not fight against the common norm of the society towards them. As long as their family accepts them, everything would be fine. However, problems occurred because they admit that they are handicapped and could not obtain things that a usual woman should have. That is why people around them took advantage against them in different cases and issues. In the case of Laura, her mother wants to make her happy and would like her to find a man that will fit her capability as a woman but Amanda did not think of Laura’s feelings towards her action. As she (Amanda) pushes Laura towards Jim, it is clear she has never paused to find out who her daughter really is, nor what her aspirations might be, nor has she ever considered modes of living other than her own (Debusscher, 60). Maggie’s situation is also the same through her relationship with Dee. Because she accepts that Dee should have better life than her, she lets her sister obtain everything that should be rewarded to her. Because of this, she needs to cope up with the demand of others to satisfy them. â€Å"Maggie will be nervous until after her sister goes: she will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs, eyeing her sister with a mixture of envy and awe. She thinks her sister has held life always in the palm of one hand, that no is a word the world never learned to say to her (Walker 47). † However, at the end of the plot of these two stories, the supporting characters realized the manifestations and effects of their actions in the lives of the protagonists. That is why they resolve their conflicts by way of recognizing the identity of Laura and Maggie as individuals with own uniqueness and sense of womanhood. â€Å"When Maggie spoke and suggested that the quilt be given to her older sister Dee, she (Ms. Johnson) began to see Maggie in a different light. She also learned to appreciate Maggie’s simplicity and goodness as compared to Dee’s sophistication and ambitions (Cuizon). † Like what happened to Maggie’s mother, Tom also accepts the realization that Laura needs sensibility from the people around her and she should experience it through her family. In the end, both the protagonists and the supporting characters reconcile and acquire the realization of reality and live a better life. Works Cited Cuizon, Gwen. â€Å"A Review on Alice Walkers Everyday Use. † HubPages. (2008). 23 November 2008. http://hubpages. com/hub/Alice-Walkers-Everyday-Use Debusscher, Gilbert. â€Å"Tennessee Williams’s Dramatic Charade: Secrets and Lies in The Glass Menagerie. † (2000; pp. 57-68). 23 November 2008. http://www. tennesseewilliamsstudies. org/archives/2000/4debusscher. pdf Walker, Alice. â€Å"Everyday Use. † In Love and Trouble. New York: Harcourt, 1973. 47-59. Williams, Tennessee. â€Å"The Glass Menagerie. † (1944). 23 November 2008. http://pagesperso-orange. fr/absolutenglish-972/notes/uscivi/glassmenagerie/scene_by_scene. htm

Thursday, November 14, 2019

What would Maurits Cornelis Escher’s Regular Division of the Plane with

Research Question: What would Maurits Cornelis Escher’s Regular Division of the Plane with Birds look like on the torus? Maurits Cornelis Escher was born in Leeuwarden, Holland in 1898. He showed an interest in design and drawing, and this led him to a career in graphic art. His work was not given much recognition until 1956 when he had his first important exhibition which led him to worldwide fame. He was inspired by the math he read about and his work related to those mathematical principles. This is interesting because he only had formal mathematical training through secondary school. He worked with non-Euclidean geometry and â€Å"impossible† figures. His work covered two main areas: geometry of space and logic of space. They included tessellations, polyhedras, and images relating to the shape of space, the logic of space, science, and artificial intelligence (Smith, B. Sidney). Although Escher worked with a wide variety of art, the main focus of this paper will be tessellations. This brings me to my research question: how does Maurits Cornelis Escher’s Regular Division of the Plane w ith Birds relate to the tiling view of the torus? Tessellations and the torus are related to mathematics in the areas of geometry, topology, and the geometry of space. â€Å"A regular tiling of polygons (in two dimensions), polyhedras (three dimensions), or polytopes (n dimensions) is called a tessellation.† (Weisstein, Eric W.). Tessellations, or regular divisions of the plane, cover the entire plane without leaving any gaps or overlapping (http://www.mathacademy.com/pr/minitext/escher/). The word â€Å"tessellate† comes from the Greek word â€Å"tesseres† which means four in English. This relates to tessellations 2 because the first ones were made of square ... ...oks, Inc., 1999. Index of /internet-cd/Test/Escher. 22 October, 1997. 28 July. 2005. . Locher, J.L. M.C. Escher. New York: Harry N Abrams, 1992. M. C. Escher print: Study of the Regular Division of the Plane with Horsemen. Skaalid, Bonnie. Web Design for Instruction. 28 July. 2005. . Softimage-3D Importer - Example Renderings. Okino Computer Graphics. 28 July. 2005. . Tessellation. Weisstein, Eric W. Wolfram Research, Inc. 28 July. 2005. . The Mathematical Art of M.C. Escher. Smith, B. Sidney. Math Academy Online. 20 July. 2005. . The Oldest Escher Collection on the Web. Cordon Art. 28 July. 2005. . What would Maurits Cornelis Escher’s Regular Division of the Plane with Research Question: What would Maurits Cornelis Escher’s Regular Division of the Plane with Birds look like on the torus? Maurits Cornelis Escher was born in Leeuwarden, Holland in 1898. He showed an interest in design and drawing, and this led him to a career in graphic art. His work was not given much recognition until 1956 when he had his first important exhibition which led him to worldwide fame. He was inspired by the math he read about and his work related to those mathematical principles. This is interesting because he only had formal mathematical training through secondary school. He worked with non-Euclidean geometry and â€Å"impossible† figures. His work covered two main areas: geometry of space and logic of space. They included tessellations, polyhedras, and images relating to the shape of space, the logic of space, science, and artificial intelligence (Smith, B. Sidney). Although Escher worked with a wide variety of art, the main focus of this paper will be tessellations. This brings me to my research question: how does Maurits Cornelis Escher’s Regular Division of the Plane w ith Birds relate to the tiling view of the torus? Tessellations and the torus are related to mathematics in the areas of geometry, topology, and the geometry of space. â€Å"A regular tiling of polygons (in two dimensions), polyhedras (three dimensions), or polytopes (n dimensions) is called a tessellation.† (Weisstein, Eric W.). Tessellations, or regular divisions of the plane, cover the entire plane without leaving any gaps or overlapping (http://www.mathacademy.com/pr/minitext/escher/). The word â€Å"tessellate† comes from the Greek word â€Å"tesseres† which means four in English. This relates to tessellations 2 because the first ones were made of square ... ...oks, Inc., 1999. Index of /internet-cd/Test/Escher. 22 October, 1997. 28 July. 2005. . Locher, J.L. M.C. Escher. New York: Harry N Abrams, 1992. M. C. Escher print: Study of the Regular Division of the Plane with Horsemen. Skaalid, Bonnie. Web Design for Instruction. 28 July. 2005. . Softimage-3D Importer - Example Renderings. Okino Computer Graphics. 28 July. 2005. . Tessellation. Weisstein, Eric W. Wolfram Research, Inc. 28 July. 2005. . The Mathematical Art of M.C. Escher. Smith, B. Sidney. Math Academy Online. 20 July. 2005. . The Oldest Escher Collection on the Web. Cordon Art. 28 July. 2005. .

Tuesday, November 12, 2019

Fahrenheit

Our culture should not have censored material. I think that if you have censored material it is hiding away part of the real world. Keeping controversial and upsetting material away from the public eye promotes ignorance and stupidity, but I feel that sometimes there should be limitations for the comfort of others. Overall, people should become more open minded and except the fact that they are going to see or hear things they do not want to. I think if you do not like something, then do not do anything that has to do with it.In Fahrenheit 451 by Ray Bradbury he shows that censoring material causes people to become lazy and not think. Around the beginning of part 2 Faber says, â€Å"Do you know why books such as this are so important? Because they have quality. And what does the word quality mean? To me it means texture. This book has pores† (Bradbury 88). I think this is an example of how people become ignorant. When Faber is saying the book has pores, I think he saying since it has pores it makes you really think about what it is saying.If people cannot read the books and just live in their own little world they will not be able to actually think about the meaning of things. Reading books make people think, why? When the firemen are burning all these books in the society, the people will not be able to think or gain knowledge. They will all have the same intelligence they did when they were 10. This is not the only example Bradbury shows. In the story, Mildred has a room with a 3 wall television. She is always in there and her family is her family in the television.She is always watching it that she thinks it is reality. I think that her watching television all the time that is has affected her memory. For example, when Montag walks in the bedroom he feels, â€Å"Complete darkness, not a hint of the silver world outside†¦ a chamber a tomb world where no sound from the great city could penetrate† (Bradbury 15). His wife is so sucked into thi s room that one time Mildred had kept taking her pills forgetting that she took one. Her brain has been drained by the television. She has not thought about anything else which caused her to have short term memory.All she did was watch television and you do not have to think when you are watching television. In the You Have Insulted Me letter Kurt Vonnegut, Jr. wrote, â€Å"You should also resolve to expose your children to all sorts of opinions and information, in order that they will be better equipped to make decisions and to survive† (192). I agree with what he is saying. If there is hidden information from your children and they go out into the world, it would be hard for them to face a problem or challenge they have.For example, if these parents had a child and home schooled her her whole life, it would be difficult for her to go out and be social with her peers. Also, if she had a problem with someone, she would not know what to do. I think this is just like hiding boo ks from people. If you hide important information from people it causes them to be less open minded. In conclusion, I think that censoring material causes ignorance and stupidity for someone. If you do not want to see or hear something, then do not. Let the other person do what they want and just avoid them.There is no reason to get offended if someone likes to do something or read something that you do not. I think if people were more open minded and less hypocritical I think we would not have this problem today. If you want to do what you want, another person should be able to also, but people nowadays do not think well because they are too into their video games or television and their brains just get drained out. I believe if more of the population actually tried to understand the meaning of things, we would all be less ignorant and stupid.

Saturday, November 9, 2019

Adolescents and Cyberspace Essay

Abstract The Internet has a great deal of benefit in our lives. It is the window that opens onto the world and shows us everything that is happening around us. Although it is meant to help and support our needs, enrich our social lives and expand our civic connections, it has not been going so far in this way. A lot of research is showing that the heavy use of cyberspace is isolating people form the world around them. Knowing that adolescents are spending a great deal of their time in cyberspace, this article will examine the things they miss when they are left to grow up in it. Leaving Adolescents Grow Up in Cyberspace The question on whether leaving adolescents grow up in cyberspace is beneficial or not has long been controversial. When a lot agree that cyberspace has made their life easier, many others believe the opposite. Everything has side effects, which might have great impact on its user if not handled properly. It seems that adolescents, out of all other people, all missing a lot when their parents are letting them grow up in cyberspace. Everything in this advanced world is possible these days, that’s why we find students who study on the Internet in hybrid or online courses. Traditionally, learning has been assumed to take place in a classroom or face-to-face environment where the instructor and students are physically together, but not all students learn the same way and therefore the traditional approach is not ideal for all students (Young, 2007). This is true, but a lot of students are finding it difficult to cope with the new and modern way of learning, where the instructor lectures them online. Some students say: -â€Å"Instructor feedback tend to be slow† -â€Å"I didn’t feel as part of the class† -â€Å"You can’t verbalize your thoughts and let others hear your ideas† -â€Å"Too many technical problems† -â€Å"Unreliable Internet connections from my Internet service provider† -â€Å"You also lose the personal teacher student relationship† -â€Å"No way to read body language† -â€Å"With on-line classes, it is hard to be able to get the whole â€Å"personal† thing† -â€Å"You don’t get to see the professor or class members face-to-face† -â€Å"It takes more time to e-mail or post a question on the discussion board and wait for a response† (â€Å"Students’ Positive and Negative Experience in Hybrid and Online Classes†, 2007, page). Moreover, Irvine(2004) states: â€Å"Assignments are dispersed online. Students are much more likely to do research online than use a library. And even class handouts have gone the way of the Web, posted on electronic bulletin boards for downloading after class†(p.31A). So, if the Internet connection went off, students wouldn’t be able to continue their work. When the computer server in Emory University went down for a few hours one evening, a lot of people were at loose ends, they couldn’t to their homework (Sridharan, 2004). This is how adolescents are missing the more active and efficient way of learning because of cyberspace, thus suffering from a lot of educational and studying problems they are better off without. Looking at the world today would make us realize how much we miss security. And since adolescents are widely using cyberspace, they are the most likely to get affected by what it generates. A lot of teenagers have no problem in making friends, of whom they’ve never seen. In fact, they see that it is one of the purposes of using the Internet. But they never realize how dangerous it could be to meet someone you haven’t actually seen. The Internet allows people to communicate with people who are different from them, people in another country or kids at school they don’t talk to. This access of information is so easy, but of course there is a dark side to having such broad access: it gives identity thieves and sexual predators a new place to look for victims (Stern, 2004). Also, the Internet has shaped the way adolescents work, live, and relax. It has even created new ways for them to express themselves which might be liberating and fun but can also become a forum for of pettiness and criminal exploitation (Irvine, 2004). Furthermore, Ian and Walder (2005) say: As we have become dependent on the Internet, as the network of networks, so we have become vulnerable to criminal and terrorist networks that use cyberspace as a means to undermine and circumvent state control. Protecting against those that wish to attack  the integrity, confidentiality and availability of systems and data they process, is primarily an issue of implementing appropriate security measures. (page) The main purpose for this worry is because adolescents are unaware of what criminals might do to take advantage of people who want to be friendly, allowing them to threaten the country’s and society’s safety. In this way letting them spend too much time in cyberspace is making them loose a lot of security which puts them in dangerous problems later on. We must not forget the most important consequence of growing up in cyberspace: lack of social life and relationships. Sitting in front of the monitor for several continuous hours, without even noticing how time flies by quickly, makes us never want to get off the chair. As many adolescents are living in virtual communities, their only concern is making friends online. Ten years ago, social theorists were suggesting that the Internet would revolutionize social relationships (Carter & Denise M., 2004). Now, the Internet has come a far distance that kids and teens can’t live without it; people can find a job without leaving their desks, shop online without going to the mall and communicate with others without meeting face-to-face by e-mails, online chat rooms and instant messages. So, all the activities that were done with family and friends, are being done alone on the Internet. As a result, such activities have proved to be more isolating than watching television, which friends and family often do in groups, and the time spent with them is decreasing a lot in the presence of the Web. In addition, teens are preferring not to go out for walks or hang out with friends because they are busy in their own larger world. Know it or not, youngsters who are allowing time online to replace face-to-face interaction are being isolated from the real world and are being trapped in the virtual world (Staples, 2004). Seemingly, â€Å"Teenagers who spend much of their lives hunched over computer screens miss the socializing, the real world experience that would allow them to leave adolescence behind and grow into adulthood. These vital experiences, like much else, are simply not available in a virtual form† (Staples, 2004, p.A29). All of this is breaking the social relationships and is bringing up adults that don’t know how to deal with others because they never had the chance to sit and talk face-to-face. A lot of people fear of not being able to go with the flow; who ever doesn’t have access to cyberspace doesn’t have a life. But this isn’t proved to be completely true since it’s not being used in the best and efficient way. Of course it’s the parents job to lead them to the right track; they should always keep them under high supervision. To be more specific, parents should encourage them to have a real life, make real friends, go to real places and spend quality time with family. This doesn’t mean getting rid of this great technology but not letting it control them. Indeed, adolescents are missing a lot of the real world and its content, and aren’t aware of the circumstances and the costs of growing up in cyberspace. References Carter & Denise, M.(2004, December).Living in Virtual Communities: Making Friends Online.Journal of Urban Technology 11(3), 109-125.Retrieved March 19, 2008, from EBSCO Host database. El Mansour, B. & Mupinga, D.M.(2007, March).Students’ Positive and Negative Experiences in Hybrid and Online Classes.College Student Journal 41(1), 242-248.Retrieved March 19, 2008, from EBSCO Host database. Ian & Walder.(2005, April).Crime and Security in Cyberspace.Cambridge Review of International Affairs 11(3), 109-125.Retrieved March 19, 2008, from EBSCO Host database. Irvine, M.(2004, December 5).Youths Adopt, Drive Technology Advances.Fort Worth Star-Telegram, p.31A. Staples, B.(2004, May 29).What Adolescents Miss When We Let Them Grow Up in Cyberspace.New York Times, p.A24.

Thursday, November 7, 2019

Running on Ritalin essays

Running on Ritalin essays Running on Ritalin was written by a psychologist, who finds himself torn over the treatment of difficult children. Dr. Lawrence H. Diller has had the opportunity to work with an array of unique children. He also has witnessed his form of profession evolve into something he is not sure he wants to be a part of. Throughout Dr. Diller's book, he presents many cases along with his opinion and actions on them. Within Running on Ritalin, Lawrence H. Diller, M.D. draws upon many issues that ritalin faces today and in its future. In Dr. Diller's book, the main purpose that is expressed is to show the pros and cons of ritalin. Dr. Diller would bring up an example of ritalin use , then allowing us, the readers, to draw to our own conclusions. Though I found his personal opinion interesting and informational, at times it was over baring with negative reflection. While reading the material in Running on Ritalin, I found that he supported his conclusions and generalizations completely. Dr. Lawrence H. Diller always made sure to let you know what his thought process was that lead to the particular outcome . He achieved this by using clear language and by enplaning any technical terms in common language. Yet the book was not a complete bore. Throughout Dr. Lawrence Diller's book he states many of his personal opinions. Many of them supported with a valid source. Still I would find myself drawing to my own conclusion after reading a situation, only to be persuaded into believing his thought process. Not to say that at a majority of the times I felt that I was on the same page with the ideas of Dr. Diller. ...

Tuesday, November 5, 2019

Third Grade Christmas Word Problems

Third Grade Christmas Word Problems Word problems and  problem-solving  questions  help  students to put the computations into authentic practice. Select questions that require a higher level thinking. Its also helpful to use questions that have more than one strategy available to solve them. Let students think about the way they solve their questions and let them draw pictures or use manipulatives to support their own thinking and logic. Try these Christmas-themed word  problems for third graders to stay in the spirit of things in class: 1. Ivan is putting bulbs on the Christmas tree. He has already put 74 bulbs on the tree but he has 225. How many more bulbs does he have to put on the tree? 2. Amber has 36 candy canes to share among herself and 3 friends. How many candy canes will each of them get? 3. Ken’s new advent calendar has 1 chocolate for the 1st day, 2 chocolates on the 2nd day, 3 chocolates on the 3rd day, 4 chocolates on the 4th day and so on. How many chocolates will he have eaten by the 12th day? 4. It takes 90 days to save enough money to do some Christmas shopping. Estimate how many months that is. 5. Your string of Christmas lights has 12 bulbs on it, but 1/4 of the bulbs don’t work. How many bulbs do you have to buy to replace the ones that don’t work? 6. For your Christmas party, you have 5 mini pizzas to share with 4 friends. You’re cutting the pizzas in half, how much will each friend get? How can you make sure the leftovers get shared equally? Print the PDF:   Christmas Word Problems Worksheet

Sunday, November 3, 2019

The Concept of Outsourcing in Contemporary Economy Literature review

The Concept of Outsourcing in Contemporary Economy - Literature review Example Critics admit that there are both pros and cons of outsourcing based on the unique nature of every industry and a current state of the economy. In cases where this is technically possible, the cost advantage of outsourcing will probably apply to component parts of production processes, leading to outsourcing by the developed economies. Indeed in the current period, the large growth in merchandise trade relative to merchandise produced in the less developed economies can be attributed both to the increased number of exporting final goods to the developed economies, and also to the growth of the latter's outsourcing. Both developments act to reduce the bargaining power of labor, especially union labor. When rules limit direct investment and outsourcing, both producers and labor want enforcement of labor standards abroad to maintain competitiveness for their product. Once the rules are relaxed, the interests of producers and consumers diverge, as low wages and lax labor standards make f oreign production more profitable (Cadena, 2007). The threat to move all or part of production abroad can be used at home to exact reductions in labor compensation (wages plus benefits). Moreover, the threat of significant job losses allows large firms to demand changes to labor legislation that further weaken labor. In addition to endangering jobs, wages, labor standards, and union powers, globalization also hastens the decline of social safety nets. Citing international competitiveness, business has been able to shift the tax burden to labor. But job losses and low wages will erode this tax base, reducing governments' ability to finance welfare programs. Globalization thus undermines labor strength, reinforcing the impact of higher levels of overall unemployment on capital's ability to control the workplace in the developed economies (Aalders, 2001). Such researchers as Cullen and Willcocks (2003) suppose that globalization and communication revolution (via the Internet) opens new opportunities for developed countries to outsource. Cheap labor and favorable economic conditions are the main factors of successful outsourcing strategies. The core places of outsourcing are India, China, Malaysia, the Czech Republic, and Singapore. With economic support, people will pursue careers to achieve stability, security, relationship with others, personal growth, and ultimately status, prioritizing these goals according to their personal value system. For much of the past century, when the drive for careers matured as a goal in offers of employment and in vocational development, this was a very tenable and fulfilling pursuit (Engardio 2006). Careers provided opportunities for individuals with potential and determination to aspire toward goals that enabled them to achieve comfortable economic status. It provided employers with dedicated employe es. As the new millennium approaches, the pursuit of careers appears to be in a state of flux. The turmoil in the industry brought about by global competition and industrial consolidation has shaken the concept of stability and the idea of lifelong employment in a single occupation for a single employer.

Thursday, October 31, 2019

Role of Gertrude in Hamlet's tragedy Essay Example | Topics and Well Written Essays - 1000 words

Role of Gertrude in Hamlet's tragedy - Essay Example He eventually takes it up as a mission to reveal it to the public in different ways like conducting a play (within Hamlet) for the audience, in the hope that those with insight would see the truth for themselves. He cannot repeat the same act of killing because he has a soft heart. This makes him even madder. He attempts to kill Claudius but gets into an argument with himself. Throughout the play he fights with himself, questioning his existence, wondering if he is his father’s son or his uncle’s. He wonders if his mother is really mourning her husband’s death or is she faking it. He doubts his own emotions towards Ophelia and shares all his grieves with his only friend Horatio. Obsessed by his madness he attempts to confront his mother, Gertrude. In that scene he accidentally kills Polonius, an act that adds to his insanity. We confront another death in the play and our eyes seek for a person to step forward and claim the cause of tragedy. It is Gertrude who see ms to have more weight than the rest of the major characters and this paper will explore her role in the play. Queen Gertrude, Hamlet’s mother appears in ten of the play’s twenty scenes, but speaks lesser than Ophelia, Hamlet’s lover. She is considered to be an innocent character in the play. She is said to be completely unaware of the murder of her first husband. Her very first appearance in Hamlet takes place in Act I Scene ii, with King Claudius who lets the audience know that he has married his brother’s widow. Her silence gives way to the lunacy Hamlet experiences. She also finds fault in her son to be still grieving on his father’s death. Gertrude’s politeness and innocence is the very sting that complicates matters. Hamlet is expecting more than this. He is expecting his mother to wail and resist the changing state of affairs. When he lashes out at her in response to her inquiry, she becomes concerned about his condition and speaks as if confessing her sins: O Hamlet, speak no more: Thou turn’st my very eyes into my soul, And there I see such black and grained spots As will not leave their tinct (III.iv) And again: O speak to me no more; these words like daggar enter my ears; No more, sweet Hamlet! Hamlet’s words are like a dagger entering her ears but as the ghost appears and she does not see it, she calls him mad. The situation could not be any better. We can see her at another instance, high spirited, hoping that her efforts to heal Hamlet, with the rest are going to work out. She is the antithesis of her son. She sees her penitence as a result of her son’s harsh words and not as a consequence of her own actions. She is too weak to make a decision of her own and relies on others to give instructions. It seems wise to ask â€Å"What shall I do† in response to Hamlet’s accusations. She remains submissive or at least she pretends she is when Hamlet sarcastically bids her to kee p the King away from her bed and do not consider her son as mad. Not this, by no means that I bid you do: Let the bloat King†¦ Make you to ravel all this matter out, That I am essentially not in madness, But mad in craft. ‘Twere good you let him know, For who that’s but a queen, fair, sober, wise, Would from a paddock, from a bat, a gib, Such dear

Tuesday, October 29, 2019

Non-Marital Breakups Coursework Example | Topics and Well Written Essays - 1750 words

Non-Marital Breakups - Coursework Example The person’s oral or written narratives explaining their experiences or actions describing characters and events and inferring the meaning and motives in the course of retelling and reviewing the love stories.   Social creatures are faced with two risks, rejection and betrayal when pursuing intimacy. Rejection can occur when the hope-for relationship never develops, cut short, or fails when the other expresses dissatisfaction. Betrayal is insidious, a threat that emerges only if intimacy succeeds-for a time. The other, having the advantage of special information, having gained our trust, turns around and turns on us, revealing our vulnerabilities, badmouthing us, teasing us. Why then do we will hand that very risky unknown our phone number? Why do we have to take heartbreaker one more time?   This involves a mental search for explanations, driven to some extents, â€Å"If only† and regrets. For the leaver and the leave, the end of a relationship is traumatic and triggers a self-protective review of reasons and signs which could prevent future losses.   There are two types of loneliness, emotional loneliness, and social loneliness. The emotional loneliness refers to the isolation, focused on missing one’s intimate partner and losing the unique comforts of that relationship. Social loneliness is disorientation and excommunication one feels when one has lost one’s place and marital status.   After a breakup, the visibility and social activity of one’s ex-exaggerate the individual’s plight. If you have been left, the presence of your ex in your social network suggests that you are easily rejectable. If you are the one who left, your ex may offer testimony to all who would listen to your guilt and betrayal.   

Sunday, October 27, 2019

The Scope Of Marketing Communication Marketing Essay

The Scope Of Marketing Communication Marketing Essay Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first segment gives brief detail about the structure, role and functions of different advertising parties (advertiser, client, ad agency etc) in the communication industry. After the identification of parties involved in communication industry, I had discussed the relationship between different parties of communication industry. In the second section, different current trends have been discussed. I have also discussed in detail about the current trends in Pakistani market and also used different ad images with examples. I have identified the impact of current trends Micro marketing and sales promotion on advertising industry and parties of advertising industry. In the third section, traditional response hierarchy models (AIDA, hierarchy of effects model, innovation adoption model and information processing model) have been discussed. Then I have selected two ads, one of Ufone and the other of Mobilink Jazz for evaluation considering the response hierarchy models and also confirm the response hierarchy models of these ads. In the last and final section, I have evaluated the ads and made an effective judgment on the selected ads that weather they are developed to satisfy the hierarchy models or not. P1: Explain the structure, role and relationship between parties in communication industry COMMUNICATION Communication is defined as Two-way process of attainment mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning ( sense). (communication, 2009-2010) (Communication process, 2010) BUSINESS COMMUNICATION Communication is the lifeblood of an organization (business). Business communication is any communication used to endorse a product, organization or service with the objective of making sale. In business communication, message is transferred through various channels of communication as well as internet, print (publications), television, radio, outdoor and word of mouth. In business, communication is considered center among business, interpersonal skills and manners. PARTIES INVOVLED IN COMMUNICATION INDUSTRY There are different parties involved in communication channels through which adverting takes place. These are Advertisers Advertising agency Media Clients ROLE FUNCTIONS OF DIFFERENT PARTIES Advertisers The role of advertiser is to focus on gratifying the general consumers by addressing their requirements through goods and services. As for the communication role, this refers to the mass communication purpose that advertising is capable to fulfill. It is a stunning means to inform the clients (customers) and communicate to them about the goods and services they wish to buy. Normally an advertisers objectives behind creating an advertisement are to generate sales. (advertiser, 1999) Also it helps the consumers to assess the value and benefits of the products. Advertising agency An ad agency or Advertising Agency is a service provider that works for clients to create an effectual and goal oriented advertising campaign meant at representing the organization positively in the eyes of its target customers. Companies hire advertising agencies to connect with their end customers. An advertising agency starts by getting well familiar with the clients goals, products target audience. This information proves beneficial in planning and making an effective advertising campaign. Once an advertising agency knows its clients needs, the course action of brainstorming and planning begins. This includes creating interesting attractive jingles, slogans and attention clutching body copy for advertisements. (Sinha, 2005 2011) Media Media plays a very significant role in advertising. There are different types of media for example press, outdoor advertisements, television, posters, radio, cinema, internet and mobile advertising. It helps the businesses to develop the market equity. It builds the positioning of the company and eases the image of the company which it wants to generate in the minds of the customers. It also helps to send the message to large audience. Different kinds of medias present the different forms and concepts of advertising. Moreover, different varieties of media also improve the affordability of the companies and different advertising podiums (platforms) can be used by the companies to spread the me (Wazzan)ssage. Clients Clients use advertising agencies, helps them to spread a message about their product and spread knowledge through television, print media etc. There are definite roles and responsibilities of a client that the agency can do their jobs as proficiently as possible and help the clients to make their business more successful. The role of a client is to explain his product or company message clearly; it allows advertising agency to understand better about the product and company which allows them to package and market it properly. The client should tolerantly listen to each idea of advertising agency as it is presented and decide that which campaign will draw the most concentration to the product. The clients responsibility is to make the advertising agency come up with the best probable ideas for product or company. (Clients roles and responsibilities in advertising industry , 2010) RELATIONSHIP BETWEEN THE DIFFERENT PARTIES OF ADVERTISING INDUSTRY Advertising agencies had worked for the endorsement of product by making advertisement campaigns. The first job of advertising agency is to well-develop a brief consideration of companys product, its potential, position in the market place and its target market. This helps advertisers to turn out effectual advertising campaigns to best publicize the product. They vigilantly study products and then guide company about the marketing strategy, which paper the ad supposed to be placed, how several times it should run etc. Keeping the clients objectives in mind, the advertising agency able to build advertising campaigns, like slogans, jingles, etc. The campaign is built with the mean to push the sales of the companys products, attract new customers belt while retaining the old ones, repeat the brand image, market the product and make brand awareness if the brand has been just forayed into the market. After the campaign is prepared, the advertiser looks for media medium to popularize / publicize the product. The campaign may be publicized in a range of media agencies like, television, print, radio, depending on the clients budget. For companys advertising needs, advertising agency chooses newspaper as the best mode of advertisement. Through its keen page, which appears as a colored addition in four to eight (depending on companys budget) leading newspapers and magazines, it reaches its clients services to a huge readership of approximately 5 million viewers. Advertising agency also helps in choosing the right newspaper to help company to market their product so that it reaches utmost viewers in the most effective way and in the end its the duty of the supplier to allocate the product where the company wants. Thats how; the parties in advertising agencies perform their roles to communicate the companys message to the end customer. P2: Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact CURRENT TRENDS IN ADVERTISING Current trends are a general direction in which something tends to move. For a long period now, advertising have been used as a strategic tool to endorse product awareness and build up brand preference, thereby increasing sales, as well as to promote customer loyalty by building customer relationships. The current trends in advertising are smart phones, internet (websites, banner ads, pop-ups or pop-behinds which stays an ad behind your windows, email promotions, sponsored links (like Google ads, community media such as you tube and my space.), social networks, TV, games, radio and print media. Micro marketing Micromarketing is designing, forming and manufacturing products, marketing and advertising campaigns for the benefit of very precise geographic, demographic, or psychographic segments of the consumer market. A marketing strategy, in which advertising efforts are, centered a small set of highly-targeted customers. Micromarketing requires a company to barely define a particular audience by  a particular characteristic, job title and modify campaigns for that particular segment. Now a days marketing is done on internet, smart phones and TV. If a new local company wants to launch its product and cant afford the expense of e-ads. So they can use print media which is effective and of low cost for advertising their product. Brand proliferation Brand proliferation is defined as when one company introduce new brands in the same product lines and hence try to cover each and every market segment for that product line. (Wazzan) For example: Huggies, a firm, owned by Kimberley-Clark. Huggies is well known for manufacturing disposable diapers, and has different product lines such as Little Swimmers and Pull-Ups. 7up also comes up with diet and lemon flavor. Sales promotion Sales promotions are short-period incentives to encourage the sale of a product or service. Sales promotion includes a number of communications activities that attempt to give added value or incentives to customers, wholesalers, retailers, or other organizational customers to encourage immediate sales. These efforts can effort to stimulate product interest, test or purchase. Examples of devices used in sales promotion include samples, premiums, coupons, point-of-purchase displays, rebates, contests and sweepstakes. (Sales promotion, 2000 2011) Sales promotion strategies There are three types of sales promotion strategies. 1) Push A push strategy engages convincing trade intermediary channel members to push the product through the distribution channels to the final consumer via promotions and personal selling efforts. Trade-promotion goals are to persuade retailers or wholesalers to carry a brand, promote a brand in advertising, give a brand shelf space, and/or push a brand to final consumers. Typical strategies employed in push strategy are: allowances, free trials, contests, specialty advertising items, buy-back guarantees, displays, discounts and premiums. 2) Pull Pull strategy efforts to get customers to pull the product from the manufacturer through the marketing channel. Consumer-promotion objectives are to attract consumers to try a new product, attract customers away from competitors products, hold reward loyal customers, get consumers to load up on a mature product and build customer relationships. Typical tactics employed in pull strategy are samples, cash refunds and premiums, coupons, advertising specialties, rebates, loyalty programs, contests, games, sweepstakes, and point-of-purchase (POP) displays. 3) Combination of the two Car dealers often offer a good example of a combination strategy. If you give attention to car dealers advertising, you will frequently hear them speak of dealer incentives and cash-back-offers. CURRENT TRENDS IN PAKISTANI MARKET Advertisement is one of the most significant tools for bringing awareness in people about products. In Pakistani market, we have generally seen two types of advertising trends of micro marketing and sales promotion. Especially sales promotion trend is normally more in from the last 2 to 3 years. Its because of the economic condition of the people, thats why the companies try to attract people more on sales promotion. Price promotion Sales promotion stands on a price discount offer. Its a promotion of a product by momentarily reducing its price. The price decline may be at, or below, cost, but it will have to be important enough, relative to challenging products, to persuade customers to purchase the product. In Pakistan, in 2010 Service Shoes offers discounts (discount ki barsaat up to 50% off) all over the country to attract more more customers in order to gain market share, customers and increase their sales. Gift with purchases This strategy to buy a service (product) by using trade loaders or a gift with purchase dates back to the very sunrise of marketing itself. Its a idea that still working today. Many companies and retail shops used this strategy to attract customers towards their products. IN Pakistan, ZONG is using gift with purchase technique to attract customers towards their product. By this technique they are going to increase their sales and gain market share. Coupons Coupon is just like a legal paper which can be exchanged for some sort of discount or special offer when buying a product. Coupons technique can be used by organizations to attract prize conscious by convincing them to purchase more by giving away a small prize discount. In Pakistan, K n is offering membership cards to customers on purchasing of more than Rs. 3000 and gives them discount on 10 to 20% discount. Samples Sampling is the practice of offering little quantity of product free of cost or at a very low price so that customers can experience their service or product at first hand. In Pakistan, this technique is basically practiced by pharmaceutical companies. IMPACT OF CURRENT TRENDS ON ADVERTISING Impact of Micro marketing The impact of micro marketing on advertising industry is that it effects user-initiated like product awareness, purchase intent, consideration and consequent consumer on online behavior. The impact of micro marketing on advertising industry is that to rightly target a very specific segment and it increased the media population year by year (newspaper, TV, internet, billboards and sites visitors etc). New medium is brought up in advertising due to which the micro marketing impact, old one is getting decreased day by day like internet marketing, online marketing etc. Due to current impact, many companies launched their product sites or company sites for customers awareness with some innovation and creation, which makes difficulties for the advertising industries. Impact of sales promotion Increasing Competition The first impact of sales promotion on advertising companies is that it increases the competition in the market. Due to raise in competition, this makes difficult for the advertising agencies to compete. Therefore, they are choosing more innovative techniques. Customers Have Become More Price Sensitive Sales promotion increased price sensitivity as the result of inflation. Due to economic recession consumers and dealers become more perceptive towards prices because they want value for their money. So its become difficult for the advertising agencies to set price of the product. Advertising Has Become More Expensive Less Effective The advertising media have turn out to be pretty expensive. Audio-visual medium may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time which is considered as the most effective for short-duration ads. In many cases, consumers have reached a point of monotony due to unnecessary advertising on TV. Sales promotion is a more gainful promotion method to generate sales results for small companies which cannot compete with big companies. Sales Promotions Maximize Profits Sales promotion maximizes profit for companies, sales promotion department and advertising agencies as well. Sales promotion allows a finest brand to compete with a lower level brand amongst price sensitive consumers. P3: Use any two response hierarchy models on the two ads selected by the students HIERARCHY RESPONSE MODELS THE AIDA MODEL AIDA model was offered by Elmo Lewis to explain how personal selling works. It shows a set of stair-step phases which describe the process (procedure) of leading a potential customer to buy. The phases are attention, interest, desire, and action, form a linear hierarchy. It reveals that customers must be aware of a products existence. Be attracted enough to give attention to the products features/benefits. Have a desire to advantage from the products offerings. Action, the fourth stage, would come as a natural result of movement through the first three phases. Although this idea was elementary, it led to the later rising field of customer behavior research. HIERARCHY EFFECT MODEL Among advertising theory, the hierarchy-of-effects model is prime. Hierarchy can be briefly explained with the assist of a pyramid. First the lower level objectives such as awareness, knowledge are achieved. Succeeding objectives may hub on moving prospects to higher levels in the pyramid to draw out desired behavioral responses such as associating feelings with the brand, trial or regular use etc. It is easier to achieve ad objectives positioned at the base of the pyramid than the ones towards the peak. The % of potential customers will decline as they move up the pyramid towards more action leaning objectives, such as regular brand use. INNOVATION ADOPTION MODEL This model has significance to new product openings and mainly useful for adoption of non-commercial services. The phases of assessment and trail before adoption are considered important in the design of advertising program. The result in favor of making an evaluation is probably to be influenced by information accessible from various sources including advertising. Evaluation comprises a major step towards the adoption of the product or service. INFORMATION PROCESSING MODEL The procedure by which we create that skill selection is through the information processing system. This system is also known as the DCR process. We detect information, evaluate it with previous experiences and then react. Wellfords model proposes that we get in information through our senses and for the time being store all of these inputs previous to sorting them out. The inputs that are seen as related to the decision are then stored in the quick-fix memory. A decision is made by evaluating the information in the short-term memory with preceding experiences stored in the long-term memory. With position to the long term memory for the necessary action the decision is carried out. The action and the results are stored for future reference. The two ads are taken for the analysis of customer response hierarchy. These are Ufone Internet ad Now the four steps of AIDA model will be applied on this ad. Attention: In this ad, Ufone is trying to attract people attention about their new internet packages. In this ad to get customers attention, Ufone is showing a girl having mobile in her hand which is happy to use internet service. Interest: In this ad, a fast moving bike and a little blur waves shows about the fast speed of internet to gets peoples interest. Ufone is also showing social networks page (face book), yahoo, gmail and youtuube etc. Desire: In this ad, by showing fast moving bike, yahoo, skype and face book, shows the speed of internet which is directly the desire of people to use fast net in order to be connected with friends. Action: The given extra information about different internet packages encourages customers to take action. Mobilink Jazz ad Now the six steps of Hierarchy of effect will be applied on this Ad. Awareness: In this Ad, Mobilink has used model, the hero of Asian games and SAF game gold medalist Naseem hammed for their campaign. Actually in Pakistan, most people are not familiar with Naseem hammed. But Mobilink has used to Naseem hammed because people in Pakistan loves their national heroes and they follow them. Secondly in Pakistan, women are in majority so this factor is also making good awareness. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. In this step, Mobilink has provided little information about their services but there is not so much information about the model. The information is limited which will produce sometimes difficulty for customers. The message is that great people of Pakistan use Mobilink. Liking: As in this Ad, information is added which results in liking because in Pakistan, people follows their heroes. So this Ad is creating liking. Preference: As Mobilink is market leader, so they are preferred mostly because of good signal quality. As Naseem hammed is hero for most of young womens, so she is followed. So the product of Mobilink is preferred over other companies. Convince and purchase: When customers are convinced by the services, then they buy the services. M1: Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. Analysis of Ufone ad: In Pakistan, currently there are many cellular companies working, for example Telenor, Mobilink, Zong and Warid. There is a tough competition between these companies; are trying to gain market share by lowering the charges and offers best services (packages) to their customers. In this ad, Ufone is informing customers about new packages and fast working internet services to makes people interest desire people with low rates and unlimited downloading. In this ad, Ufone is showing their existence in the market by giving good services to customers and offer best packages. The ad is overall good to attract people. They make their customers aware, informed them about their services and created interest. In this ad, they did not highlight the main package offer of their service. In my opinion, Ufone have to highlight the price and package on the top of ad, which can more attract customers towards their service and make it desire. They also did not highlight this sentence (ye slow motion ka nahià ¢Ã¢â€š ¬Ã‚ ¦.. balky fast action ka zamana hai), by doing this they can attract more customers because majority internet users is youth which is the target market of all the cellular companies. Analysis of Mobilink Jazz ad In this ad, Mobilink used Naseem Hameed, who is the champion of Asian games and SAF game gold medalist as a model to show their market existence and attracts people towards their services. Approximately, they had covered all the six steps of hierarchy of effect model. It is an innovation and creativeness in the ad by bringing up the female hero which makes people awareness, liking, knowledge, preference and convince them to purchase. By this ad, they are taking competitive advantage over the other companies. The ad is overall good to attract people and to gain market share but I think some more Improvement can be done in this ad. The information about the model champion should be there and they should have to highlight that statement Himmat aur yaqeen ki sachi kahanià ¢Ã¢â€š ¬Ã‚ ¦.. khwab se tabeer tak and the timings of the show should be prominent(large font). BIBILIOGRAPHY advertiser. (1999, 11 19). Retrieved 4 18, 2011, from suite101: http://www.suite101.com/article.cfm/advertising/28925 Clients roles and responsibilities in advertising industry . (2010, 5 17). Retrieved 4 19, 2011, from ehow: http://www.ehow.com/list_6524998_client-roles-responsibilities-advertising-agency.html communication. (2009-2010). Retrieved 4 21, 2011, from people communicating: http://www.people-communicating.com/what-is-communication.html Communication process. (2010, 11 1). Retrieved 4 21, 2011, from Success for career: http://exampapers123.blogspot.com/2010/11/communication-process-verbal-and-non.html Sales promotion. (2000 2011). Retrieved 4 20, 2011, from marketing teacher : http://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html Sinha, A. (2005 2011). Role of advertising agencies. Retrieved 4 18, 2011, from contentwriter.in: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm Wazzan, N. S. (n.d.). Brand cannibalization, Brand proliferation Brand Rejuv . Retrieved 4 19, 2011, from Citesales: http://www.citesales.com/712-brand-cannibalization-brand-proliferation-brand-rejuv.html